Designer headphones are among a growing subculture in youth culture in terms of choosing key accessories, not only for functionality for listening to music, but as personal statements of individual style. The category has become so important to connecting with youth culture, that key streetwear brands, including denim, and various trade shows often offer designer […]
There’s been a lot of buzz around Vans lately, first with their announcement that they are stepping in as the title sponsor of the U.S. Open of Surf in Huntington Beach, CA this summer, replacing the role that Nike and Hurley held onto for several years, and now their recent collaboration with Metallica, topped by […]
Favorite athlete picks by youth culture today may shake-up perceived notions of valuable sponsorships, not to mention what sports and lifestyles 13-25-year-olds now associate with and how this impacts the businesses surrounding sporting industries, entertainment, and more. In this Future Consumers Report, we focus on fresh data from our upcoming Spring Youth Culture Study 2013 […]
Kickstarter has changed the game in fundraising but not just for artists with special projects. Kickstarter is a disruptive concept that rallies people together and bysteps the usual protocol of traditional business fundraising altogether. Since Kickstarter’s launch in 2009, 900,000 people pledged support for indie filmmakers, with more than $100 million pledged to features, documentaries, […]
Coca-Cola is no stranger to marketing tactics utilizing core streetwear brands, retailers, and events to pump-up their cred-factor to a global youth culture that has far more choices in beverages than ever before, but their latest moves illustrate an even stronger push into niche markets. First, Coca-Cola is a part of a live event to […]
Immigration policy has a great effect on the changing dynamics of today’s youth culture across the United States, not just in terms of legality, but also for future cultural status, personal identity, and lifestyle influences. Overall, 22 of the top 100 metropolitan areas in the U.S. are currently majority-minority. And it’s not going to reverse […]
On January 17, 2013, the Sundance Film Festival kicked-off in Park City, Utah with several grand events including an opening press conference featuring the founder, Robert Redford, Sundance Institute Director Keri Putnam, and the Sundance Film Festival Director, John Cooper. The 10 days of upcoming films, shorts, and documentaries are sure to challenge and inspire […]
From the depths of what was once a loosely organized series of evening events for friends and colleagues to get together over a few drinks and talk about the business of action sports, to the Action Sports + Culture Conference (ASC) which took place January 4, 2013 at the Agenda trade show in Long Beach, […]
Augustine Kofie has released his first book. Best described in his own words as a “catalogue-ish type direct breakdown of very select studio works spanning 12 years of my art career.” The book, called Select Exhibition Works 2001 – 2012, will surely be a big hit in art circles around the world as Kofie has […]
The Digital Lifestyle With the Consumer Electronics Show (CES) going on now, from January 8-11, 2013 in Las Vegas, for our first Future Consumers Report for 2013, we take a deeper look at our data for where things are headed in electronics, mobile devices, technology, and spending patterns and how this future generation is influencing […]