While it’s fairly clear that Facebook’s IPO took place after the social network already peaked, what most brands ask is which social network platform is taking over next. When it comes to youth culture in the United States, we sought-out the answers to not only where things are shifting but why and which specific demographics […]
The London Games begins this week with the opening ceremonies on July 27, 2012, and the London police have been all over ridding the city of street art in preparation. Of course, this is the perfect time for notorious Banksy to strike and so far, two fabulous pieces have captured the attention of street art […]
Lifestyle sponsorship is vital when it comes to reaching youth culture today, and as quantified with the results of this question from the Advertising and Sponsorship section of our Summer Youth Culture Study 2012—“The Digital Lifestyle,” the top preferred methods of sponsorship are most relevant to their lifestyles in specific ways. Here’s what works best, […]
This time, the ones out of step regarding the Olympics isn’t the International Olympic Committee (IOC) but whoever made the decision about the Team USA apparel from the U.S. Olympic Committee (USOC). While the fashion industry is currently undergoing a strong push towards “Made in the USA” apparel and accessories, and the concept of Americana […]
Today’s youth culture is undoubtedly the most tech-savvy generation in the world–the results of growing-up in a constantly connected world. They are also the demographic that’s pushing change in social network patterns such as branching off from Facebook, to presenting new ideas in cell phone feature preferences, new advertising challenges, and unique sponsorship opportunities. Understanding […]
In their first Future of Fashion Summit, Sportswear International provided a unique platform in Berlin, July 3, 2012, the day before Bread & Butter Trade Show for an impressive group of key speakers and topics ranging from changes in fashion and denim retail, to the Digital Lifestyle of today’s consumers (stay tuned for Label Networks’ […]
Designs by Shepard Fairey and Studio Makes sense that Shepard Fairey and his studio would be the ones behind the highly anticipated Russel Brand show called Brand X. Katy Perry divorce aside, Russel Brand is a smart guy, albeit with hang-ups. His commentary, as seen in a variety of magazines recently, including an incredibly insightful […]
Label Networks’ Summer Youth Culture Study 2012 is well underway, revealing significant changes in youth culture patterns and preferences when it comes to social networks, new platforms, usage patterns, internet, cell phones, features, and video gaming habits. One of the most remarkable shifts in the last year and more specifically, the last 6 months, is the […]
Data-acquisition is rounding-up for Label Networks’ Summer Youth Culture Study covering latest trends in the Digital Lifestyle, Sponsorship, Advertising, and Lifestyle Influences in Spending, Fashion, Music and More. In this story, we take a look at some of the most significant shifts in preferences in advertising among 13-25-year-olds across the United States. Results will move […]
The NRDC and big wave surfer Laird Hamilton have collaborated on an effective campaign leading up to the Rio+20 Earth Summit June 22, 2012 to stop repairable ocean damage. This is an ongoing campaign, which started with the Peace Paddle, which took place earlier this year in Malibu, setting the Guinness Book of World Records […]