Category: Crafting

SXSW Eco: Label Networks to Present #TheSustainables: Youth Culture’s DIY Future

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Our presentation at SXSW Eco is upon us! Monday, Austin, TX. Label Networks presents their 3rd Annual Sustainability and Youth Culture Study 2014, expanding from the years before featuring greater depth of consumer insights on youth trends towards sustainability, eco-friendly fashion and footwear buying habits, sustainability preferences, trends and actions towards sustainability, feelings about the […]

H&M Produces Conscious Denim Collection

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H&M, the fast-fashion retailer out of Sweden, continues on its course to create more conscious, eco-friendly fashion. In their latest release, they will be introducing H&M Conscious Denim on October 2014. As we’ve seen in our Youth Culture Studies, sustainability is becoming a bigger issue among a new generation of consumers. H&M is also one […]

The Paper Sneakers: Tyvek’s Shoes Offer a Dose of Sustainability, Innovation, and Cool

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A story on Tyvek’s paper-weight, water-resistant sneakers caught our attention last week as we’ve had more interest than ever in our latest Sustainability and the State of the Future Youth Culture Reports. The minimalist trends in sneakers these days and the rise in brands that have some component of sustainability or fair trade (i.e., TOM’s […]

Kelly Slater’s New Apparel Brand with Kering to be Called Outerknown—Sustainability at Its Core

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Surfing World Champion Kelly Slater has named his new apparel brand with Kering, “Outerknown.” Similar to trends we’re seeing in youth culture markets when it comes to fashion preferences, Slater is also going to bring sustainability into the brand’s DNA. After parting with Quiksilver last April and ending a 23-year-relationship, it makes sense that Slater […]

Agenda’s Reed Exhibitions Launches Women’s Fashion Lifestyle Trade Event, AXIS

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We’re pleased to announce that Reed Exhibitions, owners of Agenda, will be launching a stand-alone women’s fashion lifestyle trade event with cross-category merchandising including branded collections in fashion lifestyle, active lifestyle, swim, beauty and home, and accessories and intimates, called AXIS. Here’s more: LOS ANGELES (September 4, 2014) – Filling an unmet marketplace need for […]

Brother Freitag Who Make Those Tire Bags, Launches Apparel Collection and New Biodegradable Fabric

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The brothers Daniel and Markus Freitag behind the trendy messenger bags, Freitag, made of used truck and plane inner tubes, have come up with an apparel collection that uses their new fabric called F-abric which is completely biodegradable. The trend is on target with the growing appreciation and demand of young consumers for fashion that […]

Youth Culture’s Top Rankings of Most Sustainable Brands Reveals Changes in Spending Patterns and Influences

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One of the highlights within our 3rd Annual Sustainability and the State of the Future Youth Culture Study 2014 comes to what brands 13-25-year-olds believe to be the most eco-friendly or sustainable. The responses reflect a changing marketplace, including changes in spending patterns and why they buy the things that they do. In this story, […]

VF Corporation, Owners of Vans, The North Face, Timberland, Shares Latest to Improve Bangladesh Worker Safety…But There’s A Pink Elephant in the Room

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When the tragic event of Bangladesh’s Rana Plaza building collapsed in April 2013, resulting in the deaths of more than 1,100 garment workers, the veil masking fashion’s dirty secrets was stripped away. Suddenly, people demanded to know what was going on with the garment industry and workers’ safety, people questioned conditions, fair wages, building safety, […]

H&M Once Again Reigns Number One in User of Certified Organic Cotton Globally

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According to Textile Exchange’s latest Organic Cotton Market Report 2013, H&M manifests its leading position as the number one user of certified organic cotton with its 29% increase in the last year. This is part of the company’s strategic target to use only more sustainable cotton by 2020. “We congratulate H&M on its continued impressive […]

Macy’s Plays Sustainability Catch-up—Adds More Measures to Become More Eco-Friendly

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When it comes to sustainability, it’s no longer about incorporating a strategy to get ahead of trends, but rather, a sustainability strategy is needed in order to not be left behind. With fast-fashion kingpins H&M and Uniqlo already far ahead of the status quo when it comes to strategies incorporating sustainability and fair trade, Macy’s, […]