In the competitive landscape of soft drink brands, the need for revitalizing what a beverage “means” to a target marketplace keeps the kingpins of soda constantly coming-up with new campaigns. From Mountain Dew’s streetart collabs and bottle designs, to Coke’s recent licensing with Uniqlo, the constant search to connect with youth culture often means moving […]
As an $18 billion apparel business, Los Angeles, CA, is increasingly seen as the fashion capital of trends in the United States. There is tremendous interest in streetwear, surf and beach lifestyles, and the L.A. Style. According to recent study sponsored by CIT and the California Fashion Associate called “The Los Angeles Area Fashion Industry […]
Label Networks is currently being considered as a speaker at the upcoming SXSW Eco Conference in Austin, TX, October 6-8, 2014. The first step however is to get supporting friends, colleagues, and those interested in our topic to vote on SXSW Eco’s Panel Picker until May 16. We hope you can support our presentation! Vote […]
While many skaters wear some version of Levi Strauss jeans while skateboarding, Levi’s today, May 6, 2014, announced their Spring/Summer 2014 skateboard collection dedicated to the tribe. The vibe this time around has to do with Americana workwear, military, sweatpants, and Levi’s version of skate. First, the collection is for guys only (which means they […]
In our recently released 14th Annual Spring Youth Culture Study 2014, among the many topics covered, we asked thousands of 13-25-year-olds across the United States, several questions about specific aspects of fashion. Included in this robust section of the Study were insights about what young people had in their closets, brands that resonate the most […]
On April 25, 2014, VF Corporation reported their financial results for their first quarter, which were up mostly due to the strong demand for Vans, The North Face, and Timberland which as a category Outdoor & Action Sports was up 12%. “VF’s first quarter results reflect the continued strength of our brands and our global […]
Ethical Fashion topics were a key part of the Sustainatopia conference in Miami, Florida, last week, bringing to the forefront pioneers in the ethical fashion industry including Matt Reynolds from Indigenous, Marci Zaroff from Under the Canopy, Howard Brown from Stewart + Brown, along with a score of other leaders. It was an honor for […]
We are pleased to present our 14th Annual Spring Youth Culture Study 2014! April 9, 2014, Los Angeles, CA— Fresh consumer insight from Label Networks’ 14th Annual Spring Youth Culture Study reveals key findings that leave little doubt that a new generation has come into their own, creating distinctly unique patterns in spending, social networking, […]
Photos by Label Networks With the first weekend kick-off of Coachella Music & Arts Festival taking place this weekend April 11, 2014, we take a look at how it’s become the unofficial festival fashion forecaster for the summer. Each year, Coachella not only showcases top bands usually putting out new albums of the year, and […]
H&M continues to capture the attention of the fashion world. As the fast-fashion retailer from Sweden expands its footprint, it’s also been able to bring a new energy to youth culture fashion. While many retailers including Abercrombie & Fitch, Hollister, and American Eagle have found themselves in difficult positions when it comes to younger buyers, […]