Sports utilized as a movement for peace, especially within emerging countries and areas with huge youth populations within refugee camps, has been has gotten another boost by the joint collaboration from the International Olympic Committee and the United Nations. International Olympic Committee (IOC) President Thomas Bach and United Nations (UN) Secretary-General Ban Ki-moon met again, […]
We are pleased to announced that we have been chosen to present at SXSW Eco conference in Austin, TX, October 6-8, 2014, regarding our research and sustainability strategies within youth culture markets. The presentation is called #TheSustainables: Youth Culture’s DIY Future. Today’s youth culture of 13-25-year-olds represent a new generation with different ideals from growing-up […]
Apple products are at the center of the storm when it comes to dangerous chemicals and electronic manufacturing. According to a report from Sustainable Brands, last week 80 environmental and human rights organizations including socially responsible investors from 27 different countries sent a letter to Apple’s VP of Environmental Affairs Lisa Jackson, the former head […]
Pharrell William’s has been on a collaboration frenzy these past few months, but one of greatest collabs is his sustainably driven Bionic Yarn. Later this month, during Pitti Uomo, G-Star RAW for the Oceans collection will collaborate with Bionic Yarn to create a new collection which will be available first in various Italian stores before […]
Coca-Cola continues to try and be green and gain credibility with global youth markets, but their latest campaign called 2nd Lives is a bad idea in numerous ways. The concept of recycling is obviously good, but the real motive is so obviously transparent as to make 2nd Lives look like the biggest greenwashing gimmick to […]
Unisex, or rather, post-gender is nothing new within today’s youth culture marketplace, but it is new for high-end fragrances. Leave it to Pharrell Williams, who’s been on a roll recently with collaborations ranging from Uniqlo to Adidas, to Peace Love World and G-Star Raw and Burton with his sustainable Bionic Yarn, not to mention the […]
Water is Life has created one of the most unusual and helpful items ever, called the Drinkable Book. It’s the first-ever manual that teaches about safe water tips and serves as a tool to kill deadly waterborne diseases. Basically, this beautiful book creation functions as a water purification system. Each page is a filter that […]
As an $18 billion apparel business, Los Angeles, CA, is increasingly seen as the fashion capital of trends in the United States. There is tremendous interest in streetwear, surf and beach lifestyles, and the L.A. Style. According to recent study sponsored by CIT and the California Fashion Associate called “The Los Angeles Area Fashion Industry […]
Ever since David Beckham’s Bodywear launch for H&M in 2012, there’s been increased demand for more from the collaboration. Now, going head-to-head with other swimwear brands, and board short manufacturers, H&M has announced the debut of the David Beckham swimwear collection scheduled to hit stores on Thursday, May 22, 2014. For the kick-off, David Beckham […]
Fresh results from our upcoming 3rd Annual Sustainability and the State of the Future Youth Culture Study 2014 dives into shifts in spending patterns, brands, and influences when it comes to youth culture and their choices in fashion, technology, footwear, entertainment, and lifestyle patterns. In this story, we take a look at how the landscape […]