Our DIY generation has given way to an EIY movement whereby Earning It Yourself is at the basis of why more young people today are moving into crafting and appreciating the art of the handmade more than ever before. This isn’t about your grandma’s sewing but more about appreciating heritage, understanding that quality is more […]
We’re honored to be asked to present once again at the MAGIC/Project/S.L.A.T.E./Pool Fashion Trade shows on August 20, 2012 at 3 p.m. in Las Vegas at the Mandalay Bay Conference room on one of our favorite crossover topics, Action Sports and Streetwear. Presentation Description: Many changes have taken place in street and youth culture fashion […]
Quiksilver’s sun-drenched fades and gradients on their new collection of board shorts. Story and Photos by Tom Wallace and Kathleen Gasperini Agenda fashion trade show held in Long Beach Convention Center, CA, August 1-2, 2012 has become the ideal platform for a new crossover of styles, brands, and retailers. While many traditional players in action […]
NeoCha’s latest artist highlight is Taiwanese designer Jeffrey Wang who created a unique sculpture series using Levi’s denim jeans in a show called “Persona” depicting a variety of different ways to use denim as art. Jeffrey Wang is a graduate from Parsons School of Design and described him project in a unique fashion: “The main […]
Wearable technologies, particularly designer headphones have been going strong ever since the iPhone eggshell white earbuds became a status symbol and fashion brands like WeSC started creating this unique accessory as a tool of style. Now, designer headphone brands from Marley to SmartEars to SkullCandy are a regular part of any streetwear trade show and […]
Lifestyle sponsorship is vital when it comes to reaching youth culture today, and as quantified with the results of this question from the Advertising and Sponsorship section of our Summer Youth Culture Study 2012—“The Digital Lifestyle,” the top preferred methods of sponsorship are most relevant to their lifestyles in specific ways. Here’s what works best, […]
In their first Future of Fashion Summit, Sportswear International provided a unique platform in Berlin, July 3, 2012, the day before Bread & Butter Trade Show for an impressive group of key speakers and topics ranging from changes in fashion and denim retail, to the Digital Lifestyle of today’s consumers (stay tuned for Label Networks’ […]
The NRDC and big wave surfer Laird Hamilton have collaborated on an effective campaign leading up to the Rio+20 Earth Summit June 22, 2012 to stop repairable ocean damage. This is an ongoing campaign, which started with the Peace Paddle, which took place earlier this year in Malibu, setting the Guinness Book of World Records […]
Youth culture by their very nature of entering into a new world of personal identity and awareness often comes with a huge dose of hopefulness despite the state of the global economy, environment, or even war. The main reason for this sense of hope and happiness comes from having really no other comparisons developed yet […]
Manufacturing in the United States is a hot issue especially in fashion these days and who better to outline predictions of a global economic change than the controversial CEO of American Apparel, Dov Charney. Filmed inside his downtown Los Angeles manufacturing center of American Apparel Charney offers up why his Made in the USA model […]