Now Available! Label Networks’ 13th Annual Spring Youth Culture Study! Label Networks’ 13th Annual Spring Youth Culture Study reveals new consumer insights from 13-25-year-olds across the United States—the “Recession Generation”–that’s sparking new DIY subcultures, brands, industries, and market trends in spending patterns, social networking, fashion, footwear, technology, music, sports, entertainment, and more. Youth culture in […]
As Sundance Institute and Film Festival continues to grow and inspire fresh new young talent to art of filmmaking, it’s exciting to hear their latest new launch called Next Weekend—a 4-day festival August 8-11, 2013 in Los Angeles featuring an extension of the popular NEXT <=> section from the Sundance Film Festival in Park City, […]
Story and Photos by Tom Wallace and Kathleen Gasperini MAGIC Market Week February 19-21, 2013 in Las Vegas continues to bring the buyers of the business of fashion together in a variety of trade shows, but this time around, it was Project MVMNT that became the destination station for a combo of street, urban, skate, […]
Designer headphones are among a growing subculture in youth culture in terms of choosing key accessories, not only for functionality for listening to music, but as personal statements of individual style. The category has become so important to connecting with youth culture, that key streetwear brands, including denim, and various trade shows often offer designer […]
Kickstarter has changed the game in fundraising but not just for artists with special projects. Kickstarter is a disruptive concept that rallies people together and bysteps the usual protocol of traditional business fundraising altogether. Since Kickstarter’s launch in 2009, 900,000 people pledged support for indie filmmakers, with more than $100 million pledged to features, documentaries, […]
The Digital Lifestyle With the Consumer Electronics Show (CES) going on now, from January 8-11, 2013 in Las Vegas, for our first Future Consumers Report for 2013, we take a deeper look at our data for where things are headed in electronics, mobile devices, technology, and spending patterns and how this future generation is influencing […]
Happy Holidays! As we take a look back at 2012, we’ve combed through the most popular Profile Reports that readers and subscribers gravitated to the most. Profile Reports keep industry leaders in youth culture up to speed with a variety of timely topics, insights, data, street photography, analysis, and future forecasting. This is where we […]
As odd as it may seem, fast-fashion giant Fast Retailing’s Uniqlo from Japan continues to push digital and new media boundaries that have changed the concept of fashion marketing. From cool screensavers, to their “Lucky Counter” utilizing Twitter to achieve hype and discounted prices, to a clear favorite, the 88 Colors campaign that, like their […]
Oakley has always been known for having some of the most leading-edge eyewear, from lenses that can practically stop a speeding bullet to fielding text messages and phone calls. Their latest innovation in this season’s goggle launch however takes the cake: Called the Airwave, this goggle, which looks more like large golden ant eyes, will […]
Youth culture today is generationally at ease with computers, touchscreens, smart phones, video cameras, social networks, and gaming platforms. They are so entrenched in internet technology and new ways of social engagement, that they have a different thought process toward fashion, music, sports, spending, and communication patterns. Interestingly, while there’s significant hype on Apple’s iPad […]