Category: Entertainment

New Fall Youth Culture Study Reveals Most Effective Advertising and Sponsorship Patterns, Social Networking, Digital Entertainment, Plus Revealing Trends in Action Sports, Music, Beverages, Food, and Automotive

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Label Networks is pleased to announce the release of their 15th Annual Fall Youth Culture Study 2015! Here’s more: September 15, 2015, Los Angeles, CA–Fresh research and analysis released today from Label Networks’ 15th Fall Youth Culture Study 2015 reveals new shifts in what youth markets think is effective advertising and sponsorship patterns that are […]

Olympics Works with UN’s Sustainable Development Goals and Calls for Sports as Integral Part of the Plan for Global Youth Culture

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During this past weekend’s United Nations meetings on global sustainability, International Olympic Committee (IOC) President Thomas Bach praised the inclusion of sport in the post-2015 Sustainable Development Goals (SDGs), calling it a historic moment that recognizes the important role that sport plays in promoting healthy lifestyles, education, peace and social inclusion. “Sport is natural partner […]

Boarding for Breast Cancer Launches Chasing Sunshine, a Documentary Following Pro Snowboarder Megan Pischke and Her Journey with Breast Cancer

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In honor of upcoming Breast Cancer Awareness Month in October, Boarding for Breast Cancer (B4BC) is proud to continue its commitment to the survivor community with the launch of the digital release of the powerful and inspiring B4BC documentary film, Chasing Sunshine, made possible by The North Face. Chasing Sunshine follows professional snowboarder Megan Pischke […]

Action Sports Alliance, a Nonprofit Empowering Young Women in Action Sports, Has Formed Women’s Skateboarding Alliance and Will Host First Women’s Street League Skateboarding Event Ever

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While the growth of women in skateboarding and desire to learn the sport among young people is far greater among females than males, as we’ve seen in our Youth Culture Studies for the past 9 years in a row, it continues to be a struggle for women in skateboarding when it comes to events and […]

Zalando, Who Bought Bread & Butter, Cancels Its B&B Fashion Festival Spin-off as Tempelhof, Plans to Launch Band Aid-Like Charity Event

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Zalando, the online fashion retailer that bought Bread & Butter earlier this year, was planning a fashion festival-like spin-off of the show in January during the Berlin Fashion Week, but do to the refugee crisis plaquing the city of Berlin, has had to change courses and consider humanitarian solutions. Last week, according to Sportswear International, […]

International Olympic Committee Announces $2 Million Dollar Fund to Aid Refugees, Using Sports to Help Young People in Need

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The refugee crisis across Europe, Africa, and the Middle East is forcing organizations and businesses to do things differently based on humanitarian needs. The International Olympic Committee (IOC) has stepped in during times of crisis before with various programs to help those in need. Last week, the IOC today announced a $2 million dollar fund […]

X Games Oslo to Launch in February 2016, Bringing Together Both Summer and Winter Sports

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The ESPN X Games just announced big news last night, the launch of another X Games in Oslo, Norway, which will feature now only men’s and women’s events in Snowboarding and Skiing, but also Skateboarding with a street course that will be built as a permanent structure for the city once the X Games leaves. […]

Surfer Bethany Hamilton Awarded the Coveted Wildcard In Upcoming Swatch Women’s Pro

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Bethany Hamilton (HAW) has been awarded the coveted wildcard into the Swatch Women’s Pro and will compete alongside the world’s best female surfers September 9-20, 2015. The event will mark Hamilton’s first appearance in competition since giving birth to son Tobias Dirks in June of this year. The Hawaiian last took part in an event […]

World Championships of Snowboarding in Yabuli, China to Offer $500,000 in Prize Money, Plus the Latest from Ticket to Ride

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TTR and the WSF will host the World Championships of Snowboarding in Slopestyle, Big Air and Halfpipe. Backing up the success of the Oslo World Champs, China is out to prove to the world just what a future they have in their new market of snowboarding especially now that they have the Winter Olympics in […]

Youth Olympic Games in Buenos Aires 2018 Features BMX, Beach Volleyball, More, Plus Huge Emphasis On Engaging Youth Culture Via Social Media…Finally

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The International Olympic Committee (IOC) continues to be behind the times, but at least they are bringing some things up to speed via the Youth Olympic Games and particular the Games in 2018 in Buenos Aires, Argentina. Following the International Olympic Committee (IOC) Board’s approval last month of the sports program, which has put an […]