Heritage brand Sperry Topsider, known as the quintessential prep boating shoe for the upper class, is once again in vogue thanks to the growing movement of Americana and heritage trends. In an interesting shift for the brand, they’ve launched a new artistic and philanthropic marketing campaign called “The Sea Project” which starts with an art […]
Levi’s continues its efforts towards sustainability, and like many brands, has been leading the charge in taking an organic look at what shapes the denim and fashion industries. Today, October 16, 2012, they announced their new collection of denim called Waste<Less that basically incorporates post-consumer waste, specifically recycled plastic bottles and trays into 1 pair […]
Two of the top fashion trade shows are making changes for the upcoming season in 2013 that indicate new directions for both. First, Project, which takes place in New York January 21-23 and in Las Vegas February 19-21, 2013, is bringing on a new President, Tommy Fazio. His roll also includes Menswear encompassing what takes […]
Fashion videos and films centered around iconic celebs in latest collections and short YouTube clips showcasing the mood and emotion of a new release are strategic branding methods growing in popularity in fashion. For a generation that watches YouTube more than TV, this is especially important for brands approaching youth culture markets. The latest to […]
Ironically, as the level of lawsuits in copyright infringement cases in youth culture fast-fashion continues to rise as more brands are suing and copying in an all-out war in our graphic-centric period of time, so too has the slow fashion movement gained momentum among various brands as the rise in craftivism takes centerstage. Levi’s Made […]
Fresh research and analysis released today from Label Networks’ 13th Fall Youth Culture Study reveals where shifts in the youth marketplace and various declines have also created new opportunities across a range of industries, such as fashion, technology, sports, electronics, music, entertainment, non-profits, sustainability issues, among others, based on new consumer insights among 13-25-year-olds across […]
The Art of Video Games Exhibition launches on a 10-city nationwide tour this month of October and ending in January, 2013. The exhibition is one of the most comprehensive video gaming shows ever created, featuring 40 years of the evolution of video games as an artistic medium. The show, which started at the Smithsonian in […]
Starting off at the concept store Colette in Paris during the 4th annual Vogue Fashion Night Out Sept 6, 2012, on the rue Saint-Honore featured an ideal location for latest trends in high-end streetwear. The store opened for hipsters and designers starting at 6 p.m. and within minutes, the queue out front stretched 3 blocks. […]
In an exclusive interview posted yesterday, September 12, 2012 by Sportswear International, more details were revealed as to why Europe’s premiere denim and urbanwear trade show Bread & Butter in Berlin has decided to scale back, eliminating more than 100 brand exhibitors, and why. Editor-in-chief Sabine Kühnl talked to Bread & Butter chief Karl-Heinz Müller […]
Label Networks releases new youth culture study, September 12, 2012—Los Angeles, CA While today’s youth culture of 13-25-year-olds is undoubtedly the most tech-savvy generation in the world, they also represent a new generation of hope that grew-up with recycling and a broader awareness about the environment, global warming, nuclear threats, and humanitarian issues affecting their […]