After 12 years of designing for Billabong, Mandy Fry has left to join a new position at Volcom as Vice President of Women’s—a division they hope to strengthen in the coming years. This announcement, which came yesterday, May 16, 2013, from Volcom, is another blow to beleaguered Billabong which is going through its own series […]
In the latest leading-edge initiative from Patagonia, Yvon Chouinard, the founder of Patagonia, has announced a new initiative called “$20 Million & Change.” The idea is to provide inspiration and resources to start-up brands towards achieving a positive benefit to the environment. Here’s the information and contacts, in a letter format from Mr. Chouinard, […]
When it comes to the environment, global warming, and humanitarian issues, youth culture today is far more aware of such issues, with opinions and ideas for solutions, than any generation previous. As illustrated in our Sustainability and the State of Youth Culture Study 2012, and our upcoming new Study on Sustainability to be released later […]
Like a trade show in a trade show, Bread and Butter has announced they are bringing on Danish-based Bestseller Group to the show in Berlin July 2-4, 2013. Bestseller is one of Europe’s largest apparel companies including 3,000 mulitbrand stores featuring bestsellers such as J. LINDEBERG, JACK & JONES, JUNAROSE, MAMALICIOUS, NAME IT, ONLY, OBJECT, […]
Fast Retailing, owners of the fast-fashion chain Uniqlo from Japan which is gaining speed in terms of preferences among youth culture not only in Japan and Europe, but also the United States, has created a new category of fashion that crosses over between sportswear and casualwear and technology which they describe as Lifewear. Often on […]
The Material Girl line of young women’s apparel and accessories available at Macy’s is getting a big boost from the star this Thursday, April 25 with a pop-up exhibition (lasting all of 2 hours) at Macy’s Century City location in Los Angeles, CA. According to Madonna as told to WWD, “The pop-up exhibit at Macy’s […]
AGENDA Trade Show announced today another key hire in its ever-expanding team of industry experts with the addition of WeSC and RVCA marketing veteran Jim Shubin. According to Agenda: Shubin brings more than 20 years of experience in action sports and fashion to his new role as Director of Endemic Relations for AGENDA. Working […]
It’s always an honor to be named as the official apparel brand of a country’s Olympic team. H&M announced today, April 17, 2013, that it will be the official brand for the Swedish athletes for the Winter Olympics and Paralympics in Sochi 2014, and the Summer Olympics and Paralympics in Rio de Janeiro 2016. The […]
Often a leader in the marketplace of action sports and lifestyle brands, the next step of the Volcom journey includes progressive plans to incorporate an Environmental Profit and Loss (EP&L) policy with their parent company Kering. On April 8, 2013, Volcom announced yet another new feature to their brand amid the transition to a new […]
We were waiting for at least one hologram inspired by last year’s Tupac from the dead, but this year at Coachella, Weekend 1, from April 12-14, 2013, it was all about the new breed of indie-folk rockers mixed with major headliners, EDM, and of course, the latest in festival fashion. The Stone Roses, Yeah Yeah […]