Vegas fashion trade shows are currently in full swing as the world’s top fashionistas, buyers, exhibitors, media, and celebs have come to America’s biggest shows of the year from February 12-15, 2012 to check out the latest from MAGIC, Project, Workroom, (capsule), S.L.A.T.E., Street, Pool, and others. From our perspective of youth culture trends, we […]
Category: Fashion
Fashion Trade Shows Reveal Dichotomy Between Nostalgia Americana and Camo Classics to Beach Boys Infused Kaleidoscope Colors, and In-Between Californication
Levi’s Profit Dip Due to High Cotton Costs, Discounting, Sign of the Times
No matter how artificially pumped-up mainstream fashion media says things are going economically speaking, the reality is that sourcing problems, new trends in discounting, and an entirely new generation of youth culture consumers who have spent their teens living in a recession, are changing the game of the industry. Stay tuned for more about this […]
American Apparel in a Turn-Around? Net Sales Up 14%
The beleaguered American Apparel, one of the most high-profile vertically integrated manufacturer, distributor, and retailer of branded fashion basic apparel in the world, and a top favorite among youth culture, announced preliminary sales for the month ended January 31, 2012. The company reported total net sales increased 14% to $41.4 million. For the same period, […]
H&M’s Design Awards Selects Stine Riis Winner—Look at Upcoming Collection for the Fast-fashion Retailer
On the day that David Beckham’s briefs collection debuts in London’s flagship H&M and just a week after financial reports of H&M’s 15.3% drop in profits in Q4, H&M announced their winner in their new H&M Design Awards 2012 as Stine Riis, a 28-year-old grad student from London College of fashion. Like H&M’s ongoing designer […]
H&M Drops 15.3% in Profits Despite Versace Collab Hype; Next-up Marni and Challenges with Sourcing Indicating Trends in Fashion
Fast-fashion retailer H&M is a brand to watch for changing tides of fashion and retail for many reasons when it comes to youth culture. First, when they hit hard times, as they have reported in the Q4 finances with a 15.3% drop in profits despite a much-hyped collab with Versace, it means the fashion industry […]
Bread and Butter Berlin Beats Odds with Successful Show Despite Economic Hardships in Europe
With the theme High Fidelity, Bread and Butter Berlin which ran from January 18-20, 2012 at the Berlin Tempelhof Airport exceeded expectations in many ways including the high volume of attendees despite economic hard times across Europe. One of the leading fashion trade shows in the world, Bread & Butter is a key show to […]
Milan’s Fall 2012 RTW Menswear Take Inspiration from Streetwear and Vice Versa with Burberry and Alexander McQueen in Youthful Tailored Suits and Prada Pulling Out Actors for the Runway Like Adrien Brody
Burberry Prorsum Photos by Davide Maestri Milan menswear fashion runway shows going on and Berlin about to explode with fashionistas with Bread & Butter Berlin, Bright, and Mercedes-Benz Fashion Week, we took a look at what’s going on in menswear and found interesting correlations to streetwear and vice versa. Burberry is coming off good news […]
Bread & Butter Berlin—What to Expect from Europe’s Most Notable Streetwear and Denim Trade Show
Bread and Butter Berlin has become one of the top trade shows in the world and often the one that many other trade shows most try to emulate. Their attention to details in terms of transforming their environment, the Berlin-Tempelhof Airport, is nothing short of an architectural wonder at each show. Taking place January 18-20, […]
H&M to Debut David Beckham’s Briefs Collaboration
H&M, the fast-fashion retailer from Sweden, has been forging ahead with some interesting collaborations with various top designers over the years, and capturing the hearts and wallets of youth culture across the United States, as indicated in our Youth Culture Studies. On February 2, in 1,800 H&M stores, the David Beckham collaboration for bodywear will […]