Category: Fashion

Billabong X Universal Music Group; Billabong X Modern Amusement

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Billabong’s on a roll, now with new partnership with Universal Music and license deal with Modern Amusement.

Sunglasses Make Their Mark As Key Accessory in Youth Culture -Fresh Data On Top Brand Preferences, Changes in the Marketplace

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Fresh from the Spring Youth Culture Study 2011, we report on the latest youth culture preferences and trends when it comes to a key accessory in creating one’s style.

Euro Americana -How European Fashion Players (and Japanese) Do Americana Better than We Do

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With Wrangler winning the Swedish Golden Egg award for best advertising, it’s time to take another look at how other countries cop Americana and make it their own.

Coachella Style: Festival Season Is Officially Underway for 2011 and With It, Fresh Trends in Summer Styles

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Coachella Arts and Music Festival is always a prime location for discovering the latest in street styles from fashionistas and music-loving hipsters.

H&M’s Conscious Actions Sustainability Report Raises Bar In Fashion Industry for Others to Do the Same

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Fast-fashion giant H&M has some excellent goals that are pushing the boundaries and changing practices of sustainability in fashion.

How China’s Youth Culture May be America’s Best New Fashion Market -Excerpts and Data from Label Networks’ China Youth Culture Study

Label Networks’ 3rd China Youth Culture Study covering Beijing, Shanghai, and Guangzhou reveals that despite the global economic downturn, the tables have turned as American fashion brands discover new market opportunities.

Levi Strauss Announces Expansion of Denizen in Exclusive Target Deal to Attract Youth Culture with Active Lifestyles

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Levi Strauss is not the only denim brand concentrating heavily on fit, comfort and lower price points these days, but the latest agreement with Target will impact the youth fashion industry.

Fashion X Technology: Gant’s Digital Showroom at Project; Fashism’s App for Crowdsourced Looks; Social Retail Trends with Wheretoget.It for Diehard Shoppers

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The future of the business of fashion is re-shaping quickly and it’s often youth culture markets that adapt the fastest. Here’s the latest round-up of things to keep on your radar.