In the latest leading-edge initiative from Patagonia, Yvon Chouinard, the founder of Patagonia, has announced a new initiative called “$20 Million & Change.” The idea is to provide inspiration and resources to start-up brands towards achieving a positive benefit to the environment. Here’s the information and contacts, in a letter format from Mr. Chouinard, […]
When it comes to the environment, global warming, and humanitarian issues, youth culture today is far more aware of such issues, with opinions and ideas for solutions, than any generation previous. As illustrated in our Sustainability and the State of Youth Culture Study 2012, and our upcoming new Study on Sustainability to be released later […]
VF Corp. released their Q1 financials today with two main areas on the rise: Outdoor & Action Sports segments up 10% and direct-to-consumer revenues up 12% including double-digit growth in the U.S. and International. Interestingly, The North Face was up 6% and Vans was up 25% with more than 30% growth in Europe. Here’s the […]
AGENDA Trade Show announced today another key hire in its ever-expanding team of industry experts with the addition of WeSC and RVCA marketing veteran Jim Shubin. According to Agenda: Shubin brings more than 20 years of experience in action sports and fashion to his new role as Director of Endemic Relations for AGENDA. Working […]
It’s always an honor to be named as the official apparel brand of a country’s Olympic team. H&M announced today, April 17, 2013, that it will be the official brand for the Swedish athletes for the Winter Olympics and Paralympics in Sochi 2014, and the Summer Olympics and Paralympics in Rio de Janeiro 2016. The […]
Often a leader in the marketplace of action sports and lifestyle brands, the next step of the Volcom journey includes progressive plans to incorporate an Environmental Profit and Loss (EP&L) policy with their parent company Kering. On April 8, 2013, Volcom announced yet another new feature to their brand amid the transition to a new […]
We were waiting for at least one hologram inspired by last year’s Tupac from the dead, but this year at Coachella, Weekend 1, from April 12-14, 2013, it was all about the new breed of indie-folk rockers mixed with major headliners, EDM, and of course, the latest in festival fashion. The Stone Roses, Yeah Yeah […]
The sad saga of surf brand Billabong looks like it’s finally coming to some sort of conclusion with its buyer’s bidding wars ending. On April 8, 2013, The Australian reported that Billabong was in talks to be acquired by Sycamore Partners and Paul Naude, who was the former President, for US$297.9 million. Sycamore Partners were […]
In truth, for even the most localized trendsetting brands, it’s of vital important to know what’s taking shape among China’s youth culture as the ripple effects from the sheer heft of their size continue to shape global economics and opportunities. However the fast-paced changes within a new generation of middle class consumers has greatly shifted […]
AGENDA Trade Show has added yet another element to their expansion plans, with the announcement today, April 1, 2013, of hiring on Vanessa Chiu, the former Insight Marketing Manager, as Director of Women’s Sales and Marketing. Chiu joins AGENDA on the heels of the announcement that the show will be expanding its reach to include […]