Sports utilized as a movement for peace, especially within emerging countries and areas with huge youth populations within refugee camps, has been has gotten another boost by the joint collaboration from the International Olympic Committee and the United Nations. International Olympic Committee (IOC) President Thomas Bach and United Nations (UN) Secretary-General Ban Ki-moon met again, […]
We are pleased to announced that we have been chosen to present at SXSW Eco conference in Austin, TX, October 6-8, 2014, regarding our research and sustainability strategies within youth culture markets. The presentation is called #TheSustainables: Youth Culture’s DIY Future. Today’s youth culture of 13-25-year-olds represent a new generation with different ideals from growing-up […]
On Wednesday, June 18, 2014, Dov Charney, the out-spoken founder and CEO of American Apparel, was ousted by his board of directors. The reason was because of the ongoing investigations of misconduct towards women. “This is not easy, but we felt the need to do what we did for the sake of the company,” Allan […]
Apple products are at the center of the storm when it comes to dangerous chemicals and electronic manufacturing. According to a report from Sustainable Brands, last week 80 environmental and human rights organizations including socially responsible investors from 27 different countries sent a letter to Apple’s VP of Environmental Affairs Lisa Jackson, the former head […]
Pharrell William’s has been on a collaboration frenzy these past few months, but one of greatest collabs is his sustainably driven Bionic Yarn. Later this month, during Pitti Uomo, G-Star RAW for the Oceans collection will collaborate with Bionic Yarn to create a new collection which will be available first in various Italian stores before […]
Coca-Cola continues to try and be green and gain credibility with global youth markets, but their latest campaign called 2nd Lives is a bad idea in numerous ways. The concept of recycling is obviously good, but the real motive is so obviously transparent as to make 2nd Lives look like the biggest greenwashing gimmick to […]
The world’s biggest heavy music touring festival, the ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL, is celebrating its 7th year, and as in year’s past, the festival is partnering with charity program Metal of Honor. This year, Metal of Honor is proud to welcome back its partnership with iHome Audio, as well as welcome Second Stage sponsor […]
Water is Life has created one of the most unusual and helpful items ever, called the Drinkable Book. It’s the first-ever manual that teaches about safe water tips and serves as a tool to kill deadly waterborne diseases. Basically, this beautiful book creation functions as a water purification system. Each page is a filter that […]
Fresh results from our upcoming 3rd Annual Sustainability and the State of the Future Youth Culture Study 2014 dives into shifts in spending patterns, brands, and influences when it comes to youth culture and their choices in fashion, technology, footwear, entertainment, and lifestyle patterns. In this story, we take a look at how the landscape […]
Good news for swimwear manufacturers and brands that create anything with LYCRA as owner INVISTA announced last week the launch of a bio-derived spandex. The spandex fiber will come from a renewable source, dextrose, which comes from corn. According to Sustainable Brands, INVISTA, which also produces the COOLMAX®, CORDURA®, STAINMASTER®, ANTRON®, THERMOCOOL® and THERMOLITE® brands, […]