In celebration of Boarding for Breast Cancer’s (B4BC) 20th Anniversary, the iconic B4BC Snowboard + Music Festival is back, presented once again by Sierra-at-Tahoe Resort on April 2, 2016, and hosted by Sal Masekela. The Festival has as its headliner, CocoRosie, bringing their eclectic mix of operatic, hip hop/freak folk blenders to the stage after […]
Uniqlo, the fast-fashion brand from Japan that has been making waves in youth culture markets globally, has just targeted Los Angeles as their new location for recycled denim styles. According to California Apparel News, Uniqlo is targeting Los Angeles as the new hub for their collection, Made in LA jeans with a sustainable process called […]
Why should we care about denim going green? Because this is the foundation of streetwear and youth culture fashion. First, during Texworld in Paris from February 15-19, 2016, according to Sportswear International, François Girbaud and Pakistani denim mill Naveena Denim Ltd (NDL) announced their new collaboration. Girbaud was once the brand of the 80’s and […]
The International Olympic Committee (IOC) has added another team to the roster of 206 National Olympic Committees, this time it’s for young athletes caught in the middle of living their lives as refugees due to displacement and conflict in their countries. Called the Refugee Olympic Athletes (ROA), 43 athletes have been identified so far and […]
Last week the International Mountain Bicycling Association (IMBA) held an important press conference on the fate of mountain biking on federally managed wilderness. Their planes included a very strong advocacy position. Mike Van Abel, IMBA’s President and Executive Director stated, “After thoughtful deliberation and careful consideration, including conversations with many partners and stakeholders, IMBA’s board […]
After 31 years of holding the Quiksilver in Memory of Eddie Aikau Big Wave surf event on the North Shore of Ohau, this year in 2016, was the biggest Eddie in history with waves up to 60 feet high and the biggest crowds ever. On February 25, 2016, John John Florence (HAW) brought a new […]
Painting faces on dead wood in nature isn’t exactly considered urban art, but renowned duo, urban artists, Carolin and Phil Goldstein (a.k.a. ZONENKINDER), from Berlin, have taken their skills into nature. We found this inspirational piece from Wooster Collective who brought this story to life by highlighting the work called “The Tree Project.” The project […]
While there are two other cities in the bidding war for the Olympics in 2024 other than Los Angeles and Paris, they both are leading candidates in the race of 4 cities for the bid, including Rome and Budapest. On February 17, 2016, the International Olympic Committee (IOC) received the four Candidature Files from Los […]
Over the past couple of years, Pharrell Williams has been working with G-Star in terms of their direction on sustainability including the “Raw for the Oceans” capsule collection with his own brand Bionic Yarn which turns plastic bottles that are recycled into wearable denim, which gave G-Star a boost across the board. As more fashion […]
It can be said that the flagship Agenda fashion trade show in Long Beach January 7-8, 2016, showcased one of the most truly authentic and creative environments in fashion that we’ll see throughout this fashion trade show season. In part, it’s because this show, created by Aaron Levant, stemmed from a history of offering an […]