In truth, for even the most localized trendsetting brands, it’s of vital important to know what’s taking shape among China’s youth culture as the ripple effects from the sheer heft of their size continue to shape global economics and opportunities. However the fast-paced changes within a new generation of middle class consumers has greatly shifted […]
Now Available! Label Networks’ 13th Annual Spring Youth Culture Study! Label Networks’ 13th Annual Spring Youth Culture Study reveals new consumer insights from 13-25-year-olds across the United States—the “Recession Generation”–that’s sparking new DIY subcultures, brands, industries, and market trends in spending patterns, social networking, fashion, footwear, technology, music, sports, entertainment, and more. Youth culture in […]
There’s no denying that Capsule fashion trade show has a unique niche in the fashion industry, capturing the buyers and exhibitors that are interested in higher end design with a streetwear and outdoor edge. One of smaller shows that takes place during Magic Market Week, it still attracts an cross-section of brands, from SLVR Adidas […]
Undeniably, the Burton U.S. Open of Snowboarding is the most prestigious event in the sport snowboarding, attracting the top pros from around the world, media attention, and this time, due to a new location from Stratton Mountain, VT, to the mega-resort of Vail, CO, more fans than ever before in the event’s 31 year-long history. […]
Story and Photos by Tom Wallace and Kathleen Gasperini MAGIC Market Week February 19-21, 2013 in Las Vegas continues to bring the buyers of the business of fashion together in a variety of trade shows, but this time around, it was Project MVMNT that became the destination station for a combo of street, urban, skate, […]
Coca-Cola is no stranger to marketing tactics utilizing core streetwear brands, retailers, and events to pump-up their cred-factor to a global youth culture that has far more choices in beverages than ever before, but their latest moves illustrate an even stronger push into niche markets. First, Coca-Cola is a part of a live event to […]
Happy Holidays! As we take a look back at 2012, we’ve combed through the most popular Profile Reports that readers and subscribers gravitated to the most. Profile Reports keep industry leaders in youth culture up to speed with a variety of timely topics, insights, data, street photography, analysis, and future forecasting. This is where we […]
As odd as it may seem, fast-fashion giant Fast Retailing’s Uniqlo from Japan continues to push digital and new media boundaries that have changed the concept of fashion marketing. From cool screensavers, to their “Lucky Counter” utilizing Twitter to achieve hype and discounted prices, to a clear favorite, the 88 Colors campaign that, like their […]
Snowboarding, like Surfing, is going through major transition as reflected by a much weaker snow sports season from last year and lower sales moving into winter 2012-13 due to a difficult economy and the high pricetag of the sports of snowboarding and skiing in general. Burton’s announcement today regarding upcoming changes for the brand provided […]
Vending machines have a different meaning in many Asian countries than they do here in the United States, often taking on the tasks of supplying far more than basic drinks and fast food needs. But the influences from Japan’s vending machine culture in particular has made its way into cool collaborations in the States in many […]