Category: Marketing/Advertising

BREAD & BUTTER Back on Track for July, Emphasizes Denim, Street, and Urbanwear

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We’re glad to hear that Bread & Butter Berlin is back on track. This news just came in today from Berlin about the upcoming show July 7-9, 2015 at the Airport Berlin-Tempelhof, including their emphasis n Denim, Streetwear, and Urbanwear. Here’s more: On Friday, 17th April 2015, BREAD & BUTTER held a meeting with ca. […]

Adidas Partners with Parley for the Oceans to Deal with Ocean Plastic, Fashion, and Sustainability

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More fashion and footwear brands are raising the stakes when it comes to their initiatives towards sustainability. Like H&M and Kering, leaders in this category, so too has Adidas stepped up their game. This week, the adidas Group announced a partnership with Parley for the Oceans, an initiative dedicated to raising awareness about the beauty […]

Olympics Calls for Sport to be Included in UN Sustainability Development Goals; Plus, Offers Young Athletes Continued Education through Online Courses

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International Olympic Committee (IOC) President Thomas Bach announced last week that the time has come for sport to play a greater role as a force for positive change around the world during a speech at the UN headquarters in New York. His remarks were met with broad support from UN Secretary-General Ban Ki-moon and President […]

New Youth Culture Study Reveals New Lifestyle Directions, Social Network Shifts, Unique Market Trends in Spending, Fashion, Footwear, Music, Communication, Entertainment, Sports

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We are pleased to announce the release of our 15th Annual Spring Youth Culture Study! Thank you to everyone at Label Networks, as well as our freelancers and field team managers, that helped make this Study one of the best in our history. Here’s more: April 14, 2015, Los Angeles, CA— Fresh consumer insight from […]

21st Annual Vans Warped Tour Presented by Journey’s Hosted Kick-off, Previewing What to Expect for Summer 2015 Including 70 Artists, Plus Warped Comedy, Continued Efforts Towards Sustainability

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On April 7, 2015, at the downtown Los Angeles Club Nokia, America’s longest running music tour, the Vans Warped Tour presented by Journey’s, hosted its annual sponsorship summit followed by a kick-off party featuring the diversity of what to expect from this summer’s line-up. Amazing performances were showcased by Bebe Rexha, As It Is, Candy […]

Sustainability Round-up: H&M Releases New Sustainability Report, Fascinating Findings; Kering CEO Speaks at Parsons, Shares Why Sustainability is Good for Fashion Business

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Two leaders of the sustainable fashion movement, H&M and Kering, share their latest information and knowledge this week on what they are doing to create a more sustainable future. First, H&M released their Conscious Actions Sustainability Report 2014. The progress made shows that H&M is at the forefront of sustainability. Some of the highlights are […]

Youth Culture Shopping Pattern Shifts: What Works for Retail vs. Online Retail and Why—Fresh Results from the 15th Annual Spring Youth Culture Study 2015

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Label Networks’ 15th Annual Spring Youth Culture Study reveals insights into how 13-25-year-olds think and act on a variety of topics ranging from fashion to social networking, lifestyle influences, sneaker culture, spending patterns, influences, and preferences. In this story, we take a look at the results to a specific question regarding changes in shopping patterns […]

2nd Annual Journey’s Alternative Press Music Awards and Nominees Announced

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And the nominees are… Rock music’s newest and most popular awards show, the Journeys Alternative Press Music Awards, fueled by Monster Energy Drink, has announced this year’s headliners, award categories and nominees, as well as voting information, ticketing, broadcast details, sponsor partnerships and more. The APMAs take place on July 22 at Quicken Loans Arena […]

American Apparel Hires Band of Outsider’s Joseph Pickman, Goes After Guy Fashion

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More changes once again have been announced from American Apparel, as today, April 7, 2015, it was announced that Joseph Pickman, formerly from the Band of Outsiders, has been chosen by CEO Paula Schneider to head-up the men’s design team. If any of his new designs look like Band of Outsiders, we can expect some […]

K-Swiss Moves to Involve Consumers with Re-Branding Process, Brings in DJ Diplo to Collaborate

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In a recent collaboration with producer, DJ Diplo, K-Swiss is attempting a new campaign that calls in young entrepreneurs to help them rebuild the brands from design to marketing, advertising, social media promotion, and various creative endeavors. This is another interesting example of figuring out ways to bring in the consumer into the process of […]