Category: Marketing/Advertising

Karmaloop Re-Structure: Bankruptcy May Be Saved by Kanye West and Dame Dash

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Little was known about the fact that Karmaloop, the Boston-based streetwear ecommerce site that everyone strived to replicate or be a part of, was on the verge of bankruptcy. Launched by Greg Selkoe 15 years ago, it became one of the predominate sites for leading-edge streetwear brands. It also showcased Karmaloop TV at various trade […]

Quiksilver’s Changing of the Guard: Pierre Agnes CEO, Bob McKnight Chairman, Andy Mooney Is Out

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Quiksilver, once the kingpin of surfing brands, is still on a long path to recovery and has recently announced new changes to its Board and staff, namely that Andy Mooney is no longer with the company and Pierre Agnes is now the new CEO. Quiksilver has been undergoing significant changes in the past few years, […]

Olympics Launches Medal Design Competition for Young Designers for Youth Olympic Games Lillehammer 2016

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The International Olympic Committee (IOC) today launched a competition offering fans and young designers the opportunity to make Olympic history by designing the medal for the Lillehammer 2016 Winter Youth Olympic Games. Submissions will be accepted until 1 June 2015 at www.medaldesigncompetition.com In keeping with the IOC’s mission for the Youth Olympic Games to be […]

H&M Loves Coachella, Announces Q1 Sales Up 15%, Will Launch H&M Conscious Exclusive in 200 Stores and Online

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H&M will once again be returning to Coachella, not only as a sponsor, but even more so with the actual collections they’re pumping out right now for the upcoming summer festival season which starts, of course, with Coachella, April 10-12, and again 17-19, 2015. ‘70’s inspired apparel, loose-fit tops, cut-offs, dresses, sun hats, and a […]

Greenpeace’s #DetoxCatwalk Reveals Fashion’s Leaders (H&M, Adidas) and Greenwashers (Nike, Gap) and Goals to Reach Zero Hazardous Waste by 2020

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Over the past three years, hundreds of thousands of activists, fashionistas, bloggers and consumers have come together to call for fashion without pollution. From record-breaking strip teases to social media storms, people power brought about Detox commitments from 18 major fashion companies. Greenpeace’s Detox Catwalk now reveals who is delivering on their commitments, and who […]

Paris Street Artist JR’s “Les Bosquets” Movie to Debut at Tribeca Film Fest in Short Documentaries—Music by Hans Zimmer, Pharrell Williams, and Woodkid

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JR, the Paris-based steet artist that won a TED Award and has since been continuing to expose at-risk communities around the world through his art, will be debuting his short documentary based on “Les Bosquets” and Potraits of a Generation during the Tribeca Film Festival in April. The music is by Hans Zimmer, Pharrell Williams […]

Surfer and Artist Kassia Meador Launches Kassia + Surf Featuring The Kit

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Kassia Meador has quickly become known as one of the most outspoken advocates for surfing and environmental change among top surfers in Southern California. Just after exhibiting her very cool collection of women’s wetsuits at the new women’s trade show, AXIS, in New York last month, she has announced the launch of her brand KASSIA […]

Vans Launches Feature-Length Global Skateboarding Movie, PROPELLER, Featuring Modern and Legendary Skaters, but Where Are the Women?

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In their highly anticipated first-ever feature length skateboarding movie called PROPELLER, Vans, the leader in skateboarding footwear, has brought together some of the most important modern skateboarders and legendary pioneers in the industry. Directed by filmmaker Greg Hunt, and based on the teaser, the movie looks to be every bit inspiring and classic as the […]

Southern California Businesses and Organizations Can Now Apply for the 4th Annual Sustainable Business Council Industry Achievement Awards, Plus The Honest Company and Participant Media Among Recipients for 2015

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The timeframe is now open for businesses of any size in Southern California to enter the Sustainable Business Council (SBC) Achievement Awards and be recognized as leaders in the region for making an impact. The SBC is a non-profit organization which provides a professional networking and education forum for Southern California businesses and individuals working […]

Freitag Bags Launches Design-a-Truck-Tarp Designer Competition for Re-purposing Tarps into Designer Bags

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Freitag is one of the early adopters of recycling and upcycling ever since the founders, brothers Daniel and Markus Freitag, based in Zurich, first started making bike messenger bags out of recycled old tires. Over the years, a main source of their fabric is old truck tarps. Frietag likes to call the various street materials […]