The 70’s-inspired sexy Polaroid vibe of American Apparel has been a huge part of the appeal to this popular, vertically integrated brand. But as of yesterday, it looks as though the new leaders, headed up by Paula Schneider as CEO for ousted Dov Charney, is about to change in dramatic fashion. On Thursday, February 19, […]
Category: Marketing/Advertising
American Apparel Creative Director Iris Alonzo Fired; Rumored That New Leaders Want Less-Sexy, More Gap-ish
VF Corp Announces Vans Passed the $2 Billion Dollar Mark
VF reported their fourth quarter results for 2014, and outlook for 2015 today, February 13, 2015. Revenues were up 8% to $12.3 billion. The leaders for the corporation were once again The North Face and Vans. The big news however is that Vans passed the $2 billion dollar mark in 2014 to become VF’s second […]
Dunstan Surfwear Re-Launch Illustrates Growth in Niche Surf Brands with Eco-Consciousness
There have been a number of smaller surf brands and retailers that see the gaps and opportunities available since the kingpins of surf, Billabong and Quiksilver, have moved over. From Kelly Slater’s Outerknown, which is a lifestyle brand with surf-inspired roots and sustainability, to the women’s surf-inspired brand Amuse Society, to retailers Saturday Surf in […]
Snow Industries of America Trade Show Reveals That Fresh Trends in Snowboarding and Skiing Apparel and Hardgoods Is Moving Fast In Crossover Directions, Towards Capturing New Consumers
The annual Snow Industries of America (SIA) trade show in Denver, CO, January 29-30, brought together the industry of snowboarding and skiing, but with an additional boost from outdoor sportswear, athleisure brands, and wearable technology. The lines between industries are forever blurring, and based on demand from a new, DIY youth marketplace, technology is at […]
Kelly Slater Takes Sustainability One More Step, with Furniture for Teens
Just after investing in Firewire and sustainable surfboards, and the launch of his sustainably driven apparel brand Outerknown, Kelly Slater has partnered with PBteen to design a sustainably driven furniture collection of 40 pieces for teens due out in April, 2015. “I’m really excited to be working with PBteen on this project,” said Slater. “While […]
Selvedge Run Updates on Latest Denim, Streetwear, Outdoor Lifestyle Show Debuting in Berlin
More news has developed about the upcoming trade show Selvedge Run in Berlin July 7-9, 2015 for the denim and streetwear industry. The exhibition space is going to be an open concept with a unique indoor and outdoor platform. According to co-organizer Jorg Shane Brandenburg, they want to make the space affordable and exhibition friendly […]
Adidas Captures Changes in Spending Patterns with App for Sneaker Connoisseurs to Create Virtual Lines; Launches with Drop of the Kanye Shoe
Changes in spending patterns among today’s youth culture market means that retailers and brands need to incorporate new methods to fit the needs of buyers who are easily adept at technology, social media, and mobile phone culture. That’s why Adidas’ latest app that lets people get in a virtual line for fresh kicks is on […]
Kelly Slater, 11-Time World Surf Champion, Adds More to His Sustainability Initiatives with Majority Stake Investment in Firewire
Just off the heels of announcing the direction of his new, sustainable-driven apparel brand Outerknown, Kelly Slater, the 11-time Association of Surfing Professionals World Champion, has told Slab Magazine, his intentions for buying a majority stake in Firewire, the surfboard brand. Firewire is one of the few surfboard brands in the industry that have been […]
Outdoor Retailer Trade Show Features Refreshing Themes Including Urban and Modern Outdoorsman, Twists on Heritage, and Fashion Representing a New Kind of Buyer
Story and Photo by Tom Wallace and Kathleen Gasperini Outdoor Retailer at the Salt Lake Palace, UT, is the premiere outdoor trade show in the U.S., which featured 1,036 exhibitors, and an estimated 22,000 attendees over the course of 4 days running from January 20-24, 2015. Key themes this winter included the usual technical outerwear […]