Category: Marketing/Advertising

BREAD & BUTTER Plans Summer Tempelhof Trade Show with New Platforms, Reworked Concepts to Meet New Challenges in Streetwear, Denim, Urban Contemporary Fashion

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The fashion trade show industry has been undergoing significant changes to meet with challenging economic conditions, changes in consumer spending habits, and the business of fashion as a whole. As more consumers shop online vs. brick ‘n mortar, utilize mcommerce, and engage a DIY lifestyle, so too has the concept of the traditional trade show […]

Lack of Women in the Outdoor Industry Isn’t It’s Only Problem, but OIWC and REI Have Partnered To Do Something About It

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There was a lot of talk last week during the Outdoor Retailer Trade Show in Salt Lake City, January 20-24, 2015, regarding just who is the modern outdoors person? From Range magazine’s excellent presentation on the Modern Outdoors Woman, to the New Product TV area interviewing panelists on the Modern Outdoors person in general, to […]

X Games Aspen’s New Queen, and Youngest Ever Gold Medalist Stuns in Snowboarding SuperPipe; Defending Champ in Men’s SuperPipe Rules

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X Games Aspen 2015 wrapped up yesterday, January 25, 2015, with some incredible results. On day 4, the X Games achieved the largest single-day crowd in X Games Winter history with 48,500 fans. The X Games Winter also featured more of a festival-like experience, ramping-up its musical performances throughout the Games and featuring a highlight […]

Wet Seal Files for Chapter 11

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The writing was on the wall for the teen retailer when on January 7 of this year, Wet Seal announced the closing of 338 stores and a lay-off of 3,695 employees. On January 16, 2015, Wet Seal announced that it had filed for chapter 11 bankruptcy. Ed Thomas, Wet Seal’s CEO said, “After careful consideration, […]

Agenda Trade Show January 2015 Edition Provides Best Platform for Streetwear and Action Sports, Mix of Heritage and Fresh Twists, Achieving Business and Fun In Unique Style

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Story and Photos by Kathleen Gasperini and Tom Wallace The Agenda Trade Show in Long Beach, CA, January 5-6, 2015, featured inspiring designs, brisk business, and a coming together of the best in action sports-inspired and streetwear fashion, footwear, accessories, and wearable technology. With an industrial theme made of a mix of barrels, pallets, and […]

4th Annual Agenda Emerge Powered by Group Y Highlights Innovation and Creative Brand-Building with Speakers Shepard Fariey, C.R. Steyck III, Mike Ness, Tinker Hatfield, and More

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The 4th Annual Agenda Emerge powered by Group Y held in Long Beach, CA, January 6, 2015, was the biggest conference yet for the action sports and streetwear industries. With a capacity crowd of 825, it was clear that people were interested in hearing how innovation and creativity can produce the most amazing brands, bands, […]

Fashion Trade Show Round-up: Selvedge Run New Berlin Trade Show; Project Brings in Japanese Brands; Pitti Uomo’s Born in the USA

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Fashion trade show season is underway, and after a successful launch at Agenda last week, here’s more of what to expect next in the realm of street, denim, urban contemporary, and youth lifestyles. Selvedge Run When Bread & Butter initially announced that it would be heading to Barcelona for the summer edition in 2015, Maria […]

Fast Retailing’s Uniqlo Posts 64% Profit Increase–Illustrates Differences in Fashion Brand Performance

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In the wake of many teen retailers taking a beating, Fast Retailing Co., owners of the Japanese fast-fashion and technical brand, Uniqlo, announced an incredibly strong fiscal report today, January 8, 2015 with profits up 64% in the first quarter. Net income rose to 68.8 billion yen ($575 million) in the three months ended in […]

Teton Gravity Research Gets Strategic Investment from Lonely Planet

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Action sports media house Teton Gravity Research (TGR) has announced that Lonely Planet has taken a strategic stake in the brand that will allow TGR to expand significantly. The investment comes as TGR has doubled in size in recent years becoming one of the top media houses in the action sports and outdoor industries. Following […]

Wet Seal Closes 338 Stores, Two-Thirds of Company, Lays-off 3,695—Teen Mall Retail Continues to Get Hammered

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Wet Seal is among the many teen retailers mostly sequestered to malls that are not doing well in the last couple of years. Today, January 7, 2015, the hammer fell with the 338 stores to close, which is two-thirds of the company’s stores, and 3,695 employees laid-off. Employees who were laid-off were given a one […]