Category: Marketing/Advertising

Surf Wrap-Up: Billabong Pipe Masters and Vans Triple Crown of Surfing Won by Julian Wilson; Gabriel Medina Wins World Champ of Surf Title, a First for Brazil; World Surf League Names 2015 Line-up

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The world of professional surfing has come to a close for 2014 with some of the best waves and competition in surfing history. Young guns such as Julian Wilson and Gabriel Medina are stepping-up, replacing surf pros like Mick Fanning and 11 time Association of Surfing Professionals (ASP) Champ Kelly Slater, and making way for […]

More American Apparel Drama—Bigger Capital Fund Needs More Info Regarding Dov Charney Ouster, Take-Over Bid in Consideration

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It looks like the ouster of American Apparel founder Dov Charney is under question. The 6th largest investor of America Apparel, Bigger Capital Fund, is questioning the amount of information that was given to investors before making the final decision to fire Charney. According to Bigger Capital, in a letter from Bloomberg News, there was […]

Bread & Butter Files for Insolvency, But Boots-up New Concept “Back to the Street”

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Following the cancellation of BREAD & BUTTER for January 2015, the management of BREAD & butter GmbH & Co.KG saw itself forced to file for insolvency on 16th December 2014. On the same day, the attorney Christian Graf Brockdorff (BBL) was appointed preliminary receiver in insolvency. According to BREAD & BUTTER, having been caught up […]

Kelly Slater’s Outerknown—Why This Brand Is So Important for Fashion Right Now

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After ending a 23-year relationship with Quiksilver in April this year, Kelly Slater has moved on to create his own lifestyle fashion brand, Outerknown. As we’ve written about before, Outerknown is one of those highly anticipated new brands that’s changing the course fashion for many reasons. First, while surfing is obviously at the heart of […]

Rihanna Named Global Puma Ambassador, Creative Director

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On December 16, 2014, PUMA announced that Rihanna had signed a multi-year partnership with the brand starting in January, 2015 to be PUMA global ambassador for Women’s Training and serve as the PUMA Women’s Creative Director, bringing her styling sensibilities and innovation to PUMA’s collections. The same day, reports have surfaced that Kering, which also […]

H&M Sales Up 10%; CEO Karl-Johan Persson Recipient of the Fairness Award

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While many fashion retailers are having a challenging time with changes in consumer spending and trends, H&M continues to perform well. Their recent financial report released today, December 15, 2014, for November sales include an increase by 10% compared with the same time last year. The total number of stores amounted to 3,511 on November […]

Olympics Approve New Games Bid Process and Olympic TV Channel—But Will This Engage Youth?

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The new Olympic Agenda 2020 has been approved as of the last meeting at the IOC headquarters in Lausanne on December 11, 2014. The two main initiatives, which are slated to start at the Tokyo Games in 2020 include the bidding process for Olympic Games which includes how the host city can account for sustainability, […]

Bread & Butter January Show Officially Canceled—Letter from Karl-Heinz Muller

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Today, December 9, 2014, Bread & Butter Managing Director, Karl-Heinz Muller, sent out a letter to officially announce that Bread & Butter in January 2015 is cancelled. It’s been a challenging couple of weeks for the European urban contemporary and streetwear trade show that first announced it would tighten down to one hall for January. […]

VF Corporation Distributed First Round of Financing for Bangladeshi Factories Safety, Plus the Movements Changing Fashion Sustainability

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VF, owners of Vans, The North Face, Timberland, and Wrangler, among others, are working with IFC, a member of the World Bank Group to provide loans to 3 Bangladeshi garment factories under a new program for funding fire and building safety improvements. This is obviously a step in the right direction with transparency being a […]

OK, So Now Bread & Butter Berlin in January May Not Be Canceled…

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Karl-Heinz Müller has stated that Bread & Butter’s January show is still as planned—the scaled back version of one hall. According to Sportswear International, in a letter from Karl-Heinz Muller released today, December 5, 2014, a letter was sent to exhibitors to reconfirm their registration as soon as possible. But that there was no guarantee […]