Category: Marketing/Advertising

Bread & Butter January, 2015 Show Now Canceled

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News just in, that Bread & Butter’s January show is now canceled. No comments yet from Karl-Heinz Muller, but just last week, he announced the show would be smaller and down to one hall. Meanwhile, some of the original Bread & Butter brands are moving to other shows. Carhartt is headed over to Bright, the […]

GoPro World Longboard Championships Bring Top Longboard Surfers to China

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The world’s best surfers on traditional 9-foot plus boards have arrived in Hainan Island for the annual GoPro World Longboard Championships, China hosted by Wanning (WLC). The event runs from December 5-12th of December at Hainan Island off the far south coast of China. The event takes place at Riyue Bay, a consistent reef/point break […]

Ticket to Ride Pro Snowboarding Publishes World Snowboard Tour Calendar, Plus What’s in Store for New Season

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There has been a great deal of discussion and negotiations since the Ticket to Ride (TTR) General Assembly in Barcelona in May, 2014. Some things have worked out for the snowboarding competition scene, and others have not. First, based on four event categories, Elite, International, National and Regional, the new tour structure provides more transparency […]

Bread & Butter Fashion Trade Show in January Tightens-Up to One Hall

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Bread & Butter is one of the leading fashion trade shows that tends to spark debate and rumors. As a progressive entity, they have pushed boundaries more than any other fashion trade show, and tried to launch consumer days and another show back in Barcelona, only to be met with speculation by exhibitors and the […]

Carissa Moore Wins Target Maui Pro, Stephanie Gilmore Claims 6th ASP World Surfing Title

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It’s a wrap for the 2014 women’s surfing season with spectacular performances by the best women surfers in the world. In the final stage of the Association of Surfing Professionals (ASP) Tour, the Target Maui Pro, Carissa More took home the win. However the overall world champion was Stephanie Gilmore, claiming her 6th ASP World […]

Billabong Plans to Open New Stores After Losing 99% of Market Value

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The Billabong saga which seemed as though it would go down in surfing history as one of the great fails of our time has announced that they plan to rebuild more stores. According to CEO Neil Fiske, Billabong is ready “right now.” “Stores are key to a brand’s health over time,” Fiske said in an […]

Fashion Positive Names Industry Leaders Bionic Yarn, Stella McCartney, Loomstate, More by Cradle to Cradle Products Innovation Institute

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Just in time to remind us all about shopping consciously and sustainably this holiday season, on November 21, 2014, the Cradle to Cradle Products Innovation Institute named its Fashion Positive launch partners, including G-Star RAW, Loomstate, Bionic Yarn, Saitex, and Stella McCartney. Cradle to Cradle Products Innovation Institute launched Fashion Positive as the first and […]

Crossover Outdoor X Urban Fashion On the Rise—Outdoor Retailer to Debut Venture Out

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In the past few years, there’s been an interesting trend emerging in streetwear and urban contemporary with a crossover of outdoors. From camp-inspired collections, to actual tents from brands like Poler, to Swiss Army becoming an accessories staple exhibiting at shows like Capsule and Agenda, the urban outdoorsman has become a bona fide category of […]

Women’s Surfing World Champion to Be Crowned at Target Maui Pro—Event Is Back After 5 Years

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In the next week, the world champion of women’s professional surfing will be crowned. After a 5 year hiatus in which the women’s ASP tour lacked sponsorship, it’s great to see that it’s back on the schedule and with various numbers of sponsors. Now called the Target Maui Pro, presented by Schick Hydro Silk, it’s […]

The State of Snowboarding: Which Demographic Changed the Most and How We Can Grow the Sport Again

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Label Networks is pleased to have provided research information and analysis as a part of the SnowSports Industries of America (SIA) stage one project for the Downhill Consumer Intelligence Project (DCIP). Utilizing our research about what 13-25-year-olds think about various aspects of snowboarding, action sports, downhill skiing, perceptions, attitudes, buying patterns, spending, and the changing […]