According to the International Olympic Committee (IOC) President Thomas Bach, “Now is the time for change.” In a new strategic bid to make the Olympics more relevant, especially to today’s new youth culture which has lost interest over the years, as seen in our Youth Culture Studies, a new plan has been approved moving into […]
H&M’s Conscious Foundation has been at the forefront of the sustainability movement in fashion, and once again, has announced a ground-breaking collaboration for change. On November 6, the announced that the their H&M Conscious Foundation would join forces with another Swedish brand, Kinnevik and their Reach for Change program, towards supporting social entrepreneurs to imporve […]
The latest cause-related collaboration is coming from Toms and Target with their new collaboration on a collection of women’s and men’s apparel, as well as housewares being released on November 16th. Blake Mycoskie has unveiled his latest revelation in a quick video that brings the casual California lifestyle to Target shoppers for all under $50, […]
While often these days, we are hearing about Levi Strauss in the context of their sustainability initiatives, vintage and heritage revitalization, or even skateboarding-inspired collections, today they announced that 500 jobs are about to be eliminated. Levi’s has been undergoing various phases to streamline its global productivity and deal with the fractured marketplace of denim. […]
Rock chic is always in style of when it comes to youth culture fashion, and the latest Fall Collection from Hot Topic, which launched last week, the Joan Jett X Tripp NYC collaboration, is already making waves in the scene. Hot Topic, as we’ve seen in our Youth Culture Studies, continues to be an important […]
It’s time to call things out for what they really are when it comes to the demise of certain teen retailers. The “3 A’s” including American Eagle, Aeropostale, and Abercrombie & Fitch have been having a hard time of things for a couple of years, and yet there still seems to be a lack of […]
Many brands are moving in new directions when it comes to telling the story of their latest collections, particularly when it comes to showcasing at trade shows. As trade shows themselves evolve into more festival-like experiences (i.e. Bread & Butter, Agenda), so too have exhibitors begun creating more experiential programs to illustrate 3-dimensional characteristics of […]
It is during these upcoming events on the massive winter waves of Hawaii that the Associate of Surfing Professionals Men’s and Women’s surfing world champions will be decided. The Vans Triple Crown of Surfing – a prestigious three-event showcase series that features the world’s top ranked professionals on the North Shore of Oahu, Hawaii – […]
VF Corp has announced their 3rd quarter earnings and once again, Outdoor and Action Sports segments including The North Face, Vans, and Timberland are leading the charge with overall revenues up 7% to $3.5 million. Other areas of growth include direct-to-consumer revenues up 16% and international revenues up 9%. “Our third quarter results validate our […]
We were honored to be asked to present some of our research results and forecasts at SXSW Eco conference in Austin, TX, last week. The conference included a range of brands, from Toms of Maine to Sony Pictures, to organizations working in the field of sustainability including Acumen, Girl Scouts, Target, National Wildlife Foundation, Sierra […]