Category: Marketing/Advertising

Youth Culture’s Top Rankings of Most Sustainable Brands Reveals Changes in Spending Patterns and Influences

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One of the highlights within our 3rd Annual Sustainability and the State of the Future Youth Culture Study 2014 comes to what brands 13-25-year-olds believe to be the most eco-friendly or sustainable. The responses reflect a changing marketplace, including changes in spending patterns and why they buy the things that they do. In this story, […]

Street Leagues Skateboarding Tour Ends on Highnote: Nyjah Takes Home $200,000 as World Champ, Paul Rodriguez Rings NASDAQ Opening Bell

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The last stop of the Street LeagueSkateboarding Tour ended on a high note. First, on Friday, August 22, 2014, in honor of the 2014 Street League Skateboarding Nike SB Super Crown World Championship descending upon the Prudential Center in Newark on Sunday, August 24, pro skater Paul Rodriguez, rang the NASDAQ Opening Bell. On Sunday, […]

Bread & Butter Backtracks on Barcelona—Stays in Berlin

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Late-breaking news on Friday evenings are often the most intriguing: Bread & Butter has pulled back on its recent announcement of moving the January fashion trade show to Barcelona. Instead, they’re not going anywhere and will host the show once again in Berlin.  No word yet if their plans for Seoul, Korea, are changed for […]

TOMs Shoes Sells Half to Bain Capital—Now What

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Blake MyCoskie, founder and owner of the shoe-darling TOMs Shoes has sold half of his brand Wednesday, August 20, 2014, to Bain Capital, co-founded by none other than Mitt Romney. TOMs Shoes, which as our data has shown in the past Youth Culture Studies, has steadily climbed as a favorite brand among 13-25-year-olds for many […]

Youth Olympic Games in Nanjing Announces Ebola Region Athletes Will Not Be Allowed to Compete in Combat or Pool-Related Events

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On the eve of the kick-off the Nanjing, China, Youth Olympic Games, running from August 16-28, 2014, the International Olympic Committee (IOC) made an event-altering announcement: Young athletes from Ebola regions of Western Africa will not be allowed to compete in combat events or pool events. In addition, those from the region will be subject […]

VF Corporation, Owners of Vans, The North Face, Timberland, Shares Latest to Improve Bangladesh Worker Safety…But There’s A Pink Elephant in the Room

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When the tragic event of Bangladesh’s Rana Plaza building collapsed in April 2013, resulting in the deaths of more than 1,100 garment workers, the veil masking fashion’s dirty secrets was stripped away. Suddenly, people demanded to know what was going on with the garment industry and workers’ safety, people questioned conditions, fair wages, building safety, […]

Street League Skateboarding Enters Strategic Partnership with International Skateboarding Federation, Works on Olympics and Youth Games in Nanjing

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Skateboarding is getting more streamlined and moving closer to reality of an official Olympic sport (not just the Youth Games) after today’s announcement by Street League Skateboarding. On August 12, 2014, Street League Skateboarding (SLS) and the International Skateboarding Federation (ISF) announced a strategic partnership as the SLS endorses ISF recognition by the International Olympic […]

Patagonia Releases Environmental and Social Initiatives Book 2014, Grows Grassroots Initiative in Fiscal Year 2014 , Gives $6.6 Million to 770 Environmental Groups Worldwide

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Patagonia continues to set the bar when it comes to sustainability and its stewardship to the planet. Last week, they released their  “Environmental & Social Initiatives 2014” book that details the steps taken over the last year toward becoming more environmentally and socially responsible. The book is free and offered also in a e-book format. […]

H&M Once Again Reigns Number One in User of Certified Organic Cotton Globally

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According to Textile Exchange’s latest Organic Cotton Market Report 2013, H&M manifests its leading position as the number one user of certified organic cotton with its 29% increase in the last year. This is part of the company’s strategic target to use only more sustainable cotton by 2020. “We congratulate H&M on its continued impressive […]

Macy’s Plays Sustainability Catch-up—Adds More Measures to Become More Eco-Friendly

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When it comes to sustainability, it’s no longer about incorporating a strategy to get ahead of trends, but rather, a sustainability strategy is needed in order to not be left behind. With fast-fashion kingpins H&M and Uniqlo already far ahead of the status quo when it comes to strategies incorporating sustainability and fair trade, Macy’s, […]