Category: Marketing/Advertising

Outdoor Inspiration Awards, Presented by adidas Outdoor, Adds Youth Category to Nominations

Climbers_200

The fifth annual Outdoor Inspiration Awards, presented by adidas Outdoor, will debut new categories and open the nomination process early at the 2014 Outsiders Ball, being held during Outdoor Retailer Summer Market, Tuesday, August 5. The Outdoor Inspiration Awards recognize individuals, groups, and companies whose efforts go above and beyond in encouraging others to participate […]

SXSW Eco Announces Speaker Line-up Including Label Networks! Topic: #TheSustainables: Youth Culture’s DIY Future

Speakers-Round-Two-Blog-200

SXSW Eco has announced their latest round of new speakers and panelists for the upcoming SXSW Eco conference October 6-8, 2014 in Austin, TX. Label Networks is among the invited presenters featuring our topic: #TheSustainables: Youth Culture’s DIY Future. In addition, we’re pleased to announce that Label Networks’ President, Tom Wallace, and Senior Vice President, […]

Rock & Roll Hall of Fame Hosts World’s Hottest Rock Bands at Inaugural Gibson Brands Alternative Press Music Awards

CrownTheEmpire-APMAs_200

There’s no doubt that the inaugural AP Music Awards last night, July 21, 2014, could have also been called the Vans Warped Tour Awards or even, the Kevin Lyman’s Bands Awards. Many of the amazing bands that were represented got their start with Lyman seeing their talent and putting them on Tour for hundreds of […]

Surfing Round-up: Kelly Slater Launches Drink Brand Purps; ASP Hires Chief Commercial Officer and Opens NYC Office; Vans US Open of Surf to Kick-off in Huntington Beach

purps_200

There’s another new nutrition drink on the market and this time, it’s coming from surfing’s kingpin, Kelly Slater. Called Purps (rhymes with burps), the packaging fonts and website are in purple, illustrating four different sized bottles/shots of beverage choices. Slater is among the brand’s founders, along with scientist Dr. Chris Schaumburg, and designer PM Tenore. […]

VF Corps Q2 Results Show Vans Up 21%, The North Face Up 11%

WomensLookbook_thumb1_200

VF Corporation released their Q2 financials today and the Outdoor and Action Sports segment of the conglomerate is leading the way. Overall, revenues were up 8% to $2.4 billion, with Outdoor and Action Sports up 16% overall. This included and 11% increase in The North Face® brand revenues, a 21% increase in Vans® brand revenues, […]

Rent the Runway Joins Netflix, Laying Down the Competitive Groundwork for Fast-Fashion

ToastBlogPost_200

Renting out designer clothing and accessories has become a booming industry in fashion, especially for those who know what’s-what in fashion but can’t afford to buy such items. The undiscovered additional marketplace, however is a new youth marketplace moving into their mid-20’s who shop differently–with an environmentally conscious buying pattern and who seek ways to […]

Volcom Documentary Chronicles 21 Years of Insane Action Sports Footage and Life Lived Completely Out of the Ordinary

surfsafari_200

There’s been a growing nostalgia in the action sports world these days with snowboarding coming up to its 30th or 35th anniversary depending on who you ask, and the advent of skateboarding and surfing homegrown video technology and movie-making capabilities. So it makes sense that Volcom just announced the upcoming release of a new documentary […]

Agenda Long Beach Trade Show Brings Elements of Technology, Accessories, to the Fashion Forefront of Streetwear and Action Sports

seavenger_200

Agenda trade show, the leaders in streetwear and action sports inspired apparel, footwear, and accessories, kicked-off the next season of fashion trade shows in Long Beach, CA, July 10-11, 2014 with a bustling scene and new trend directions. First, the crossover between technology and fashion is clearly influential in streetwear with more designer headphone brands, […]

Alternative Energy and Lifestyle Effects on Youth Culture—How Brands Need to Adjust for the Future

th_200

In our upcoming 3rd Annual Sustainability and the State of the Future Youth Culture Study 2014, we reveal a number insightful shifts in the youth culture marketplace based on their concerns, buying patterns, trends, and ideas regarding global climate change, a world of limited fossil fuels, and expectations from brands regarding sustainability. In this story, […]

Bread and Butter Announces New Shows in Barcelona and Seoul, Plus What to Expect at Bread and Butter Berlin

jumbo jet airplane landing at sunset

Called the “Grand Slam” with the slogan “Always the Sun,” in usual big-media style, Bread & Butter’s founder Karl Heinz-Muller announced a bombshell tonight during the opening of the Bread & Butter Berlin with some major news for Europe’s leading fashion and denim trade show. The show is moving back to Barcelona for the winter […]