Pharrell William’s has been on a collaboration frenzy these past few months, but one of greatest collabs is his sustainably driven Bionic Yarn. Later this month, during Pitti Uomo, G-Star RAW for the Oceans collection will collaborate with Bionic Yarn to create a new collection which will be available first in various Italian stores before […]
There’s no doubt that Quiksilver, and its other brands Roxy and DC, are in deep water. Yesterday, May 3, 2014, when the surf-brand announced its Q2 results, shares plunged 41% to $3.41. According to an article in the Los Angeles Times, “There is an expectation that business will continue to be challenged in the near […]
Coca-Cola continues to try and be green and gain credibility with global youth markets, but their latest campaign called 2nd Lives is a bad idea in numerous ways. The concept of recycling is obviously good, but the real motive is so obviously transparent as to make 2nd Lives look like the biggest greenwashing gimmick to […]
One of the largest media company’s for action sports publications and videos has announced a sweeping redesign of its brand portfolio, and a new name – TEN: The Enthusiast Network. The TEN audience represents the largest concentration of males 18-34 within the automotive and outdoor-adventure markets. “TEN: The Enthusiast Network speaks to who we are, […]
On May 29, Thursday, Abercombie & Fitch released their Q1 financials and things looked grim. Results reflected a GAAP net loss of $23.7 million compared to a GAAP net loss of $7.2 million the year before. Mike Jeffries, Chief Executive Officer, said, “In what remains a difficult teen retail environment, we are pleased that earnings […]
An epic Finals day at the Fiji Women’s Pro, Stop No. 5 on the 2014 Samsung Galaxy ASP Women’s World Championship Tour (WCT), saw Sally Fitzgibbons (AUS) reign supreme and claim victory after a day of pumping surf at Cloudbreak. She went head-to-head with five-time ASP Women’s World Champion Stephanie Gilmore (AUS) in their first […]
In the competitive landscape of soft drink brands, the need for revitalizing what a beverage “means” to a target marketplace keeps the kingpins of soda constantly coming-up with new campaigns. From Mountain Dew’s streetart collabs and bottle designs, to Coke’s recent licensing with Uniqlo, the constant search to connect with youth culture often means moving […]
Unisex, or rather, post-gender is nothing new within today’s youth culture marketplace, but it is new for high-end fragrances. Leave it to Pharrell Williams, who’s been on a roll recently with collaborations ranging from Uniqlo to Adidas, to Peace Love World and G-Star Raw and Burton with his sustainable Bionic Yarn, not to mention the […]
Marketing genius through changing-up their cups has given Chiptole, which is already quite well known within youth culture as the greenest of fast-food chains, another measure of cred. On May 15th, Chipotle launched their cup collection featuring 2-minute essays by famous writers such as Jonathan Safran Foer, who pitched Chiptole on the idea and the […]
More smart brands today are realizing that the intersection of new media, technology, and storytelling are vital towards reaching future markets. Branding, marketing, and advertising have are all being revolutionized by the art of unique storytelling skills and platforms. The FoST Conference, which stands for Future of StoryTelling, which takes place in NYC October 1-2, […]