Category: Marketing/Advertising

Swatch Steps-up Support for Pro Women Surfers; ASP Announces Acquisition of the Billabong XXL Big Wave Awards

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Swatch continues it’s expansion to supporting women in surfing with their recent announcement that it will be the title sponsors of this season’s Trestles Women’s Pro. “We’re delighted to further our involvement in surfing to the World Championship level and are really excited about extending the reach of our surfing events to North America,” Marco […]

Youth Culture Study Reveals “Least Liked” Fashion Brand, Rankings of Others High on the Radar, and the Challenges of Brand Backlash Targeting Teens

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In our recently released 14th Annual Spring Youth Culture Study 2014, among the many topics covered, we asked thousands of 13-25-year-olds across the United States, several questions about specific aspects of fashion. Included in this robust section of the Study were insights about what young people had in their closets, brands that resonate the most […]

Street Artist JR Premieres Les Bosquets with NYC Ballet; Choreography and Music Inspired by Portrait of a Generation

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Parisian-based street artist and TED Award winner, JR, will debut  “Les Bosquets,” the ballet he created in collaboration with New York City Ballet, with original music by Woodkid, and guest dancer Lil Buck on April 29th, 2014. JR’s debut as a choreographer will involve 42 dancers on stage. Les Bosquets is inspired by JR’s first […]

VF Corp Reports Q1 Results Up 6.5% Due Mainly to Vans, The North Face, and Timberland

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On April 25, 2014, VF Corporation reported their financial results for their first quarter, which were up mostly due to the strong demand for Vans, The North Face, and Timberland which as a category Outdoor & Action Sports was up 12%. “VF’s first quarter results reflect the continued strength of our brands and our global […]

Fashion Industry Rallies for Fashion Revolution Day Calling for People to Wear Their Clothes Inside-Out and Ask, “Who Made Your Clothes?”

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Ethical Fashion topics were a key part of the Sustainatopia conference in Miami, Florida, last week, bringing to the forefront pioneers in the ethical fashion industry including Matt Reynolds from Indigenous, Marci Zaroff from Under the Canopy, Howard Brown from Stewart + Brown, along with a score of other leaders. It was an honor for […]

Surf Round-Up: Sustainable Surf Creates Stringer Society; Association of Surfing Professionals Adds Another Tour Sponsor, Pacifico

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Sustainable Surf has added another layer to improve the surfing lifestyle through sustainability, including protecting our ocean environments. Through a new Kickstarter campaign, they have launched the Stringer Society whereby people can become members to help Sustainable Surf continue to forge a path for the next 100 years of wave sliding. Their goal is to […]

Banksy Site Goes Live Again with Fresh Street Art Mocking Societal Norms

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Leave to Banksy to call attention to what society takes for granted. Or misses. In his latest series of street art, the UK-based artist takes a look at modern relationships, among other things. Posted on his site, which is now live again, is a picture of a couple hugging, but really sneaking peaks of their […]

H&M Announces at Coachella Next Designer Collab with Alexander Wang; Plus Release of Sustainability Report

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In their 5th year as a sponsor of the Coachella Music and Arts Festival, H&M has had a busy week already. But yesterday, at Coachella, they announced their next designer collaboration with Alexander Wang, and the release of their latest Sustainability Report from 2013. In terms of the collaboration, this partnership marks the first time […]

Global Inheritance Launches the Saving Nature Arcade: Solar-Powered Twist on 8 Bit Video Games at Coachella

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Who ever said sustainability couldn’t be fun has clearly never seen what Global Inheritance creates at Coachella Music & Arts Festival. Other than the epic music line-up, Coachella is also known for its unique art exhibitions, including Global Inheritance’s TRASHed street art bins featuring 50 artists, seesaw charging station, Recyclosaurus Rex, and now,  the Saving […]

New Youth Culture Consumer Insights Study Reveals Distinct New Lifestyle Directions, Social Network Shifts, Unique Market Trends in Spending, Fashion, Footwear, Music, Communication, Entertainment, Sports

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We are pleased to present our 14th Annual Spring Youth Culture Study 2014! April 9, 2014, Los Angeles, CA— Fresh consumer insight from Label Networks’ 14th Annual Spring Youth Culture Study reveals key findings that leave little doubt that a new generation has come into their own, creating distinctly unique patterns in spending, social networking, […]