Fashion retailers have long been struggling to figure out how today’s new youth marketplace of teens prefer to shop. At Label Networks, we’ve concentrated on asking questions about such changes in spending and shopping patterns, and the differences between shopping in malls, stores, and online among 13-25-year-olds across the United States in our 14th Annual […]
Category: Marketing/Advertising
Fashion Retailers Recreate Social Hang-outs to Attract New Youth Markets: Example, Adidas Originals, Berlin
Fashion Brands Invade Coachella Music & Arts Festival with Competing Pool Parties, After-Hour DJ Sessions
Photos by Label Networks With the first weekend kick-off of Coachella Music & Arts Festival taking place this weekend April 11, 2014, we take a look at how it’s become the unofficial festival fashion forecaster for the summer. Each year, Coachella not only showcases top bands usually putting out new albums of the year, and […]
Windells and High Cascade Snowboard Camp Bury the Hatchet, Create New Partnership for World’s Greatest Action Sports Camps: The Funnest Place on Earth
After years of being highly competitive towards capturing youth to attend their action sports camps, last week Windells Camp and High Cascade Snowboard Camp announced that they will be forming a partnership to deliver premiere year-round Snowboard, Freeski, Skateboard, and BMX camps under the newly formed We Are Camp, LLC. The strategic partnership draws upon […]
Happy-man Pharrell Wiliams in New Collab with Uniqlo UT, Launches Another Collab with Adidas
The dude must be seriously happy. Not only was he nominated at the Oscars for his hit single “Happy” for Best Original Song, but Pharrell Williams, from the Neptunes and producer for many, landed another gig as the face for Uniqlo UT’s latest T-shirt collaboration with his longtime friend, NIGO, formerly from the Bathing Ape […]
Kelly Slater Leaves Quiksilver After 23 Years, Will Launch Own Brand with Kering Group
In a letter to the surfing industry and posted on the Association of Surfing Professionals (ASP) site, legendary surfer Kelly Slater says good-bye to his long-time sponsor Quiksilver and tells of his plans to embark on his own brand with the Kering Group. The 11-time ASP World Champ will be launching his own sportswear/lifestyle apparel […]
H&M Named as a 2014 World’s Most Ethical Company
Ethical fashion continues in influence changes in manufacturing and distribution in the industry and H&M has always been at the forefront of sustainability. So it comes as no surprise that the Ethisphere Institute, an independent center of research promoting best practices in corporate ethics and governance, recognized H&M as a 2014 World’s Most Ethical Company®. […]
Global Inheritance Introduces the Oasis Water Bar for Upcoming Festivals Comparing Water of the Present and Future
Global Inheritance steps-up once again with another sustainability initiative to introduce climate change issues to youth culture markets through on-site, interactive sponsorship programs. Their latest brings awareness to water through their traveling Oasis Water Bar. With the current record breaking drought in California, and a growing global water scarcity, the need for solutions and actions […]
World of X Games to Launch on ABC and Also Feature Pro Surfing
ESPN has officially launched World of X Games, a series featuring a variety of X Games and athlete-focused content on ABC including stops along the Association of Surfing Professionals (ASP) World Tour. The first World of X Games for the ASP men’s and women’s pro surf tour recap shows started with the first men’s stop […]
Ethical Fashion Monster-Mega Chain Planned by Japan’s Cross Company
Cross Company, the big giant retailer out of Japan, has plans to challenge with likes of fast-fashion players such as Uniqlo and H&M. But the twist? Sourcing it all from ethical products and creating entirely eco-friendly fashion. According to a series of reports from Japan, as well as the Business of Fashion, the plan is […]