Category: Marketing/Advertising

Agenda Vegas Brings Leaders in Streetwear, Action Sports, and Music-Inspired Fashion and Footwear to New Levels Mixing up Business with Entertainment and Networking Opportunities

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Story and Photos by Tom Wallace and Kathleen Gasperini One of the strongest shows coming out of the Vegas fashion trade shows earlier this month was Agenda, which returned to Vegas for the second time February 17-19, 2014, as part of Modern Assembly (including Liberty Fairs and (capsule)), and challenging the status quo of MAGIC’s […]

Unliked: How Facebook Is Losing Face with Youth Culture Markets

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Facebook is at its lowest level of popularity among youth culture today than at any other time in its history. What’s even more revealing however, are the growing percentages among younger demographics that are simply not interested in using Facebook at all. According to our latest round of consumer market intelligence from 2014, more than […]

Bread & Butter Trade Show Remains for Industry Only—Cancels Idea of Consumer Days

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After getting a great deal of pressure from exhibitors and fashion industry leaders about Bread & Butter’s decision to add two consumer days to the end of their upcoming trade show in July, director, Karl-Heinz Muller has announced today, February 25, 2014, that they will remain an industry only show after all. The aim for […]

Sustainability X Sneaker Culture: What to Expect Next—Subscribers Only

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Spending pattern changes among youth culture are redefining the marketplace within fashion, from new influences in brand preferences, to changes in what fits into the lifestyle of a tech-savvy marketplace. Greater access to information and fast-paced changes in communication and social networking patterns have also created new platforms for trends in retail and fashion. When […]

Association of Surfing Professionals Announces Samsung as Title Sponsor for Men’s and Women’s World Championship Tour 2014

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On Thursday, February 20, 2014, the Association of Surfing Professionals (ASP) and Samsung Electronics Co., Ltd announced Samsung’s title sponsorship of the ASP World Championship Tour. Here’s more from the ASP announcement: “From the beginning, our goal has been to elevate the platform of this tremendous sport through top-of-class media and sponsor partnerships,” Paul Speaker, […]

Fashion Shows Liberty Fairs, Agenda, Capsule at the Center of Vegas Fashion Trade Shows Showcasing Brands and Styles on Forefront of the Industry–Introduction

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The triangle of today’s most leading-edge trade shows in Las Vegas, NV, called Modern Assembly have challenged the traditional Magic and Project trade shows hosted by Advanstar in new ways. From February 17-19, 2014, these shows including Liberty Fairs, Agenda, and (capsule) have brought together trendsetting brands in streetwear, denim, contemporary, and music-inspired cultures towards […]

H&M Conscious Foundation Names Three Groups to Receive Aid: UNICEF, WaterAid, and Care

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Fast-fashion retailer and brand H&M, continues with its strong sustainability program and the aim of achieving long-lasting improvements in the areas of education, clean water and strengthening women. Starting this month, February, the H&M Conscious Foundation is to support UNICEF, WaterAid and CARE. Each will receive a total of SEK 180 million over  a three-year […]

Surf Round-up: ASP Adds Maui as Final Venue for Women’s 2014 Tour; Activates Double-Hemisphere Big Wave World Tour for Optimal Swell

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Women’s surfing just got a boost for 2014 with the announcement from the Association of Surfing Professionals (ASP) that an event in Maui has been added as the final stop on the 2014 ASP Women’s World Championship Tour (WCT). The event will be hosted in the world-famous Honolua Bay from November 24 through December 6, […]

Women’s Team USA Olympic Snowboard Team Proves Huge Talent As Kaitlyn Farrington Claim Gold, Kelly Clark Wins Bronze

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The gap in talent between the women’s U.S. snowboarding team at the Sochi Olympics and the rest of the field (other than Torah Bright from Australia) has once again been proven. Today, February 12, 2014, Kaitlyn Farrington won the gold, two-time gold medalist Kelly Clark claimed the bronze, and Hannah Teter came in 4th. Only […]

Olympic Snowboarding Where Style Is Rewarded Brings the Sport Back to Its Roots, Reshaping the Name of the Game, and Thrusting New Riders Into the Spotlight

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By now, the world’s heard that Shaun White did not three-peat his gold medal legacy in the Olympic halfpipe event. And for the first time, the men’s Team USA did not medal in the pipe. But what is going down in snowboarding from the Sochi 2014 Olympics is an illustration of how the sports changing, […]