Category: Marketing/Advertising

GoPro to Go Public—How POV Camera’s Are Changing the Face of Personal Adventure

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On February 7, 2014, GoPro, Inc. announced that it had plans to go public. The rules for filing for a confidential IPO under the JOBS Act means that a company must have less than a $1 billion in sales. So, apparently they are not quite a $1 billion company yet, but they have done extremely […]

Retail Round-Up: Zumiez Net Sales Down 24.3%: Gap Closes Design Studio; Billabong Looks Into Selling Swell

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The struggles rippling through fashion retail are resulting in many changes for brands, especially those in action sports, denim, and sportswear. Zumiez’s January financial reports released February 5, 2014 record a net sales decrease of 24.3% to $38.1 million from $50.3 million last year within the same five week period. Comparable store sales are down […]

Kelly Slater Dominates in Triple-Overhead Barrels Winning Volcom Pipeline Pro—His 66th ASP Win

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Kelly Slater has reached a remarkable pinnacle, winning his 66th Association of Surfing Professsionals (ASP) win, and his 8th victory at the notoriously huge wave hotspot, Banzai Pipeline on the North Shore of Oahu, at the Volcom Pipe Pro on February 5, 2014. As an 11-time world champion, Slater knows Pipe and seems to get […]

Shaun White Pulls-out of Slopestyle at Sochi Olympics; Torah Bright Agrees Course Not World-Class

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Just when the International Olympic Committee (IOC) thought they had another event that would attract a younger crowd, not to mention the star-power of two-time gold medalist Shaun White, the Sochi Olympic course for the snowboarding Slopestyle event which is to debut this winter, has been debated as not up to world class standards. Some […]

Video Game Music Grows in Popularity: Now Legit Course of Study at Top Music Universities

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Just as video gaming art scenes and character fashion designs are gaining a foothold in the art and fashion worlds, music for video game music has taken a great leap forward as a growing genre in pop culture for young musicians and a growing field of study in top music universities. According to the Entertainment […]

SIA Show Reveals Strength of Women’s Markets, Trends in Ski and Snowboard Apparel, New Directions for Industry

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The month of January, 2014, has been unusually packed with trade shows and snow sporting news. Starting with the naming of the USA snowboarding team, Kelly Clark’s gold win at Winter X Games in Aspen, Sochi Olympics kick-off, Outdoor Retailer Trade Show, and now, followed up by 2014 SIA Snow Show January 30-February 2, in […]

Bonfire Snowboarding Turns 25 and Still Burning Hot: Brings Back the Fireman Parka, Launches Collab with Fourstar

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Premium snowboard outwear brand Bonfire celebrated their 25th Anniversary at the SIA Snow Show last week in Denver, CO. The brand, which was one of the first to incorporate a street-sensibility and artistic lifestyle element into snowboarding can also claim durability and quality to their pants and jackets, as attested by many riders who wear […]

H & M Up 9% and Reports Strong Response to &Other Brands, Sportswear Collection, and U.S. Online Sales

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Fast-fashion retailer and brand H&M, based out of Sweden has released their year-end financials which show a strong response to several different factors. First, H&M’s Group sales were up by 9% during the financial year and 356 new stores were added, predominately in China and the USA. As our youth culture studies show, H&M is […]

HitRecord on TV by Joseph Gordon-Levitt Is the Game-Changer for Future Entertainment; Debuts at Sundance

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Collaborative entertainment is moving fast into the mainstream and with actor, director, writer Joseph Gordon-Levitt’s new show, HitRecord on TV, which premiered the first three episodes at the Sundance Film Festival in Park City, UT, last week, the future of entertainment will never be the same. While Gordon-Levitt is also well-known for his acting in […]

Outdoor Retailer Winter Trade Show Expands Efforts for Diversity, Youth, Plus Why Outdoor Apparel Is Getting More Fashionable

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Story and Photos by Tom Wallace and Kathleen Gasperini The big question is why is the outdoor lifestyle becoming more popular? The jam-packed Outdoor Retailer Winter Market 2014 from January 21-24, 2014, in Salt Lake City, UT, was energetic, inspirational, a networking hub, and business-central for a marketplace that seems less effected by the economic […]