Category: Marketing/Advertising

2014 Outdoor Inspiration Awards by Adidas Outdoors Brings Issues of Diversity and Youth to the Forefront

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Outdoor Retailer trade show wrapped-up last week, January 24, 2014 in Salt Lake City, UT, marking another successful show and capturing the energy of the on-going evolution of the industry about the outdoors. One of the most exciting aspects took place during the 2014 Outdoor Inspiration Awards, created by Adidas Outdoors, and the attention brought […]

USA Snowboarding Dreamteam Announced for 2014 Sochi Olympic Games

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On Sunday night, January 19, 2014, after the final Mammoth Grand Prix, a qualifier for snowboarders hoping to make it to the Olympics, the results were in.  The 2014 USA Olympic Snowboard Team which includes Halfpipe and Slopestyle, is an American dreamteam and will be a dominate force to watch during the Olympics in Sochi, […]

Wearable Technologies and Youth Culture Markets = New Crossover Platform for Fashion and Tech

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While earlier this month at the Consumer Electronics Show (CES), the main talk was how brands like Intel are now finally moving into the realm of wearable technologies, the focus has often been on pieces and ideas that are not actually youth culture focused. And yet, it is the youth marketplace of today that are […]

Bread & Butter Berlin Kicks-off with Festival-like Extravaganza, Illustrates Trends in Trade Shows

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The kick-off to Bread & Butter Berlin, which ran from January 14-16, 2014, at the Airport Berlin-Tempelhof, launched with a massive opening party, a spectacle of lights, and a celeb-studded crowd. Under the theme “Ich Bin Ein Berliner” (I Am Berlin), Bread & Butter continues to be the centerpiece of European contemporary trade shows, but […]

Fast Fashion’s Uniqlo Targets Youth Culture: Choose Dakota Fanning and Tom Odell for Spring Collection

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The Japanese-based fast-fashion giant Uniqlo has tapped Dakota Fanning and British singer-songwriter Tom Odell for their Spring Collection. As we noted last week, the retailer continues to pave its way into the hearts of the U.S. and UK youth culture markets, especially with their “lifewear” clothing, unique apps, and online campaigns that make the brand […]

Shaun White Buys Majority Stake in Air & Style—Plans to Bring the Big Air Event to the U.S.

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Shaun White has dominated many snowboarding events, from winning the Austrian-based Air & Style in 2003 and 2004, to winning a series of gold medals in the X Games, and twice in halfpipe at the Olympics. It makes sense that the next phase of his career might include actually owning an event that he’s won. […]

Retail Round-up: Hawk Designs Sold for $19 Million; Macy’s Massive Lay-offs; Uniqlo On Among Youth Culture

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Fashion retail has been a roller coaster for the past few years, but over holiday season, we again see how some brands are able to capture a new marketplace and others continue to streamline in the wake of economic uncertainty. First, as Quiksilver announced several months ago, they continue to focus efforts on their core […]

New Women’s Surf and Lifestyle Brand to Launch Under Stokehouse Unlimited

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Stokehouse Unlimited, launched by former Billabong President Paul Naude, has announced yet another brand within the action sports lifestyle industry. Under the direction of Summer Rapp, formerly of Roxy, and Mandy Fry, formerly of Billabong and Volcom, they’ll be launching a women’s surf and lifestyle brand with a roll-out starting this summer, 2014. This is […]

The Agenda Experience Inspires with Fresh Streetwear, Action Sports, and Lifestyle Designs Capturing a Range Across Outdoor-Inspired to Music, Skate to Euro

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Story and Photos by Kathleen Gasperini and Tom Wallace The flagship Agenda trade show in Long Beach, CA, from January 7-8, 2014, represented a quintessential snapshot of where the marketplace of streetwear, action sports, and music-inspired lifestyle apparel, footwear, and accessories is headed. The show was packed with business being done at the brisk pace […]

Paris Street Artist JR Connects Inside Out Project with Increasing Awareness to New York City Ballet

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The ultimate crossover of cultures is about to take place as TED Prize winner and Parisian street artist JR collaborates with the New York City Ballet in an Art Series that brings the attention of ballet to an entirely new audience. The New York City Ballet undoubtedly got a boost from the movie “Black Swan” […]