The owners of Surf Expo, George Management LLC, has been purchased for $335 million by Emerald Expositions Inc. owners of Outdoor Retailer trade show. Interestingly, in the on-going evolution of trade shows, outdoor and surf have grown closer, especially a seen at the summer OR shows where several surf brands have been exhibiting and participating […]
Teen fashion retail has been on a roller coaster ride of economic turmoil these past few months and the holiday season hasn’t been any less smooth. Beleaguered Abercrombie which hasn’t had a profitable month in months, and recently reported Q3 profits down 68.3% continues to get hit with brand backlash, including Change.org who launched a […]
The popular youth culture magazine Dazed & Confused has announced that they are changing their strategy for 2014. First, they plan to decrease the number of print issues to 6, and instead, focus towards increasing their online audience and mobile. “People are changing their reading habits,” said Jefferson Hack, editorial director and founder of Dazed […]
The addition of consumer days to what was once industry-only trade shows are becoming more popular as the evolution of the fashion industry continues to change with stronger consumer influence and control. Last week, we announced that Bread & Butter trade show in Berlin would be changing their format for their July, 2014, edition, and […]
Last weekend December 14, 2013, pro surfing came to a dramatic season ending at Banzai Pipeline on Oahu’s north shore with Kelly Slater, 41, winning his 7th Billabong Pipe Masters in Memory of Andy Irons in massive 15-foot waves. Slater defeated John John Florence (HAW), 21, in a hard-fought, 35-minute Final that ended with less […]
AGENDA, the leading forum for the action sports, surf, streetwear, lifestyle and footwear industries, has a lot going on for its upcoming trade show January 7-8, 2014, in Long Beach, CA. First, it’s announced a strategic partnership with FLEXFIT—one of the world’s largest vendors of custom, private label headwear—as its exclusive headwear sponsor for an […]
Kelly Slater vying to win again at the Billabong Pipe Masters. Photo by Cestari/ASP. The North Shore of Oahu is currently packed with the top surfers in the world vying for the coveted win of the Billabong Pipeline Masters in Memory of Andy Irons. Billabong Pipe Masters represents the pinnacle of the 2013 Association of […]
Lululemon announced a new CEO on Tuesday, December 10, 2013 Laurent Potdevin,who was previously the President of TOMS Shows and before that, CEO of Burton Snowboards. In a video introduction, Potdevin describes how he plans to position the brand for global expansion. Lululemon has been dealing with brand backlash from its loyal fans ever since […]
American Eagle Outfitters reported their Q3 finances December 6, 2013, with dismal results of a drop in profits of 68.3%. Like many teen retailers facing a challenging economic climate and out of tune with the youth marketplace, American Eagle is struggling to figure out what to do. Robert Hanson, CEO stated, “Our financial performance is […]
They call it their “profit improvement plan” to streamline the brand, and focus, but another way to put it is that Quiksilver, once the kingpin of surfing and action sports, has had to deal with a harsh wake-up call that they simply aren’t popular with their once-core market of teens. Quiksilver hasn’t turned a profit […]