Just one month after announcing their new campaign Ich Bin Ein Berliner (I am Berliner), a more consumer-friendly website, and an online magazine, Bread & Butter trade show has announced new concepts for their July 2014 show which is to include consumers. Given that Bread & Butter tends to cater to the most core brands […]
Category: Marketing/Advertising
Bread and Butter Trade Show to Allow Consumers for July ’14, Plus Insights From a Rapidly Changing Fashion Industry
WeSC Buys Back U.S. License from Oved Apparel Group, Names New America CEO
We Are the Superlative Conspiracy (WeSC) decided to bring back its license deal, a 10-year arrangement with Oved Apparel, which also has license deals with brands such as PRPS and Modern Culture, in-house in the U.S. to try and get the brand back in line with the American marketplace. According to an interview in WWD […]
Vans Triple Crown of Surfing Heats-up at Sunset with SuperCharged Sets, 32 Top Pros
It was a busy Thanksgiving holiday on the North Shore of Oahu as the second out of the 3 Vans Triple Crown of Surfing events, the most prestigious events in surf competition, set-off on macking-big waves. The winner of the 39th annual Vans World Cup of Surfing on December 1, 2013, was a real surprise, […]
Katiness-Fever: Capitol Couture Connects Hunger Games Fashion with Revolution Style
The Hunger Games: Catching Fire which premiered this past week not only broke box office records, bringing in $307 million in the first weekend, but has also inspired the fashion industry, particular high-end designers to launch film-inspired collections, videos, Tumblr blogs, and magazines. The latest to note is Capitol Couture by Trish Summerville, the designer […]
Art + Music + Youth Culture For Change: Shepard Fairey Creates Visual Identity for 6-Part MTVU Series Rebel Music
Young people continue to rise-up for change through art and music, and MTV-U has captured this effectively in a new 6-part series called Rebel Music. Utilizing short videos to showcase changes being made in Israel, Palestine, Afghanistan, Mexico, India, Egypt, and Mali, the series shows how powerful art and music can be towards creating an […]
Youth Lead Walk-Out at United Nations Climate Change Conference in Warsaw—Plus, How Youth Culture Is Changing Sustainable Brand Strategies
The United Nations Climate Change Conference in Warsaw, Poland, was already dealing with complications from the very beginning, but yesterday, November 21, 2013, a walk-out of some 800 people, mostly young, from organizations such as 350.org, Greenpeace, WWF, Oxfam, Friends of the Earth, and others, left the conference in an act of protest wearing T-shirts […]
Abercrombie & Fitch Reports Loss of $15.6 Million—Latest On the Teen Retailer
Abercrombie & Fitch continues on its rocky road to turn-around, and announced several initiatives at its November 6th meeting. However today, November 21, 2013, the financials came out reporting $15.6 million net loss. Sales were down 11.7% to $1.03 billion from $1.67 billion in Q3 last year. The transfer of Gilly Hicks to their Hollister […]
China Surf Scene Heats-up with Swatch Girls Pro and ASP Women’s Longboard Championship Underway
The Swatch Girls Pro China 2013 hosted by Wanning is fully underway in excellent conditions, bringing with it top female athletes in longboarding and fresh attention with the surf scene of the potential of the sport in China. Strong swells continued in Day 2 of the four-day event from November 20-24, 2013, which will determine […]
Ecommerce Study Reveals China As Greatest Market Opportunity; Label Networks Compares Results with Youth Culture Online Shopping Trends
China tops the list when it comes to ecommerce opportunities in retail bursting to an estimated $271 billion in the next five years. This result comes from a recent study by A.T. Kearney, a global consultant and managing firm that reported the results of the Global Retail E-Commerce Index rankings today, November 18, 2013. From […]