Facebook’s clearly losing its cool, and as we’ve revealed in our Fall Youth Culture Study 2013, there are other social networks that are taking over what was once considered insurmountable. With the recent news that Snapchat refused a $3 billion offer from Facebook, it’s making Facebook look even more like a MySpace. Even though Facebook […]
Category: Marketing/Advertising
Etsy’s New Policies Open Doors for Small Business Growth, But Pisses-off Some Online Artisans, and Revives Question “What Is Handmade?”
Etsy.com has always been among the leaders when it comes to attracting a community of online artisanal handmade crafters and vintage collectors. But last month, their new policy shifts have raised questions about what exactly, qualifies for being “handmade”—a pre-requisite to host a storefront on their site—and pissed-off the hardcore artists that felt Esty was […]
Waves For Water With Support from Hurley H20 to Help Victims of Super Typhoon Haiyan
The largest storm ever recorded has left over 1 million people without clean water in the Philippines. Waves For Water non-profit, with the support of Hurley H20 is currently asking for support to get clean water filtration systems into the area. Here’s more: New York, NY // Nov 8, 2013 – Waves For Water founder Jon […]
Twitter Takes Flight, Goes Public, and Effects On Youth Culture Markets
Twitter went public yesterday (TWTR), Wednesday, November 6, 2013, offering 70 million shares at a price of $26 per share raising the IPO value to $14.1 billion. (In comparison, Facebook’s IPO last year was $16 billion.) But today, Thursday, on its first day of trading on the New York Stock Exchange, the stock increased in […]
X Games in Austin, TX To Be Hosted Later, June 5-8, 2014
Today, November 7, 2013, ESPN announced that that the inaugural X Games Austin event dates will shift to June 5-8, 2014. Previously, the X Games was May 15-18. Here’s more: Following a highly competitive bid process during which Austin edged out Chicago, Detroit and Charlotte, N.C., ESPN announced in July that the Texas capital was […]
Olympics’ Sustainability Movement Means New Requirements for Host Cities, Sports, Sponsors
On Sunday, November 23, the International Olympic Committee (IOC) held a summit to discuss sports and the environment and the kick-off of the Sochi Games in February, 2014. Two of the key topics centered around bringing young people into sports and the role of sustainability. As we’ve noted before about the Olympics, they are not […]
Abercombie & Fitch Closes All Gilly Hicks Stores, Moves Brand Into Hollister
Teen retailer Abercrombie & Fitch continues with their new plans at streamlining strategies and getting back to a core brand focus by announcing the closure of their Gilly Hicks stores by Q1 of 2014. Gilly Hicks as a brand however, will be relocated online and in their Hollister stores. At the announcement on November 6, […]
Bread & Butter Launches “Ich Bin Ein Berliner” Campaign, Online Platform #BBBConnect, and BBB Mag
Bread & Butter in Berlin has launched their next campaign for their upcoming show, January 14-16, 2014 at the Airport Berlin Tempelhof called “Ich Bin Ein Berliner” meaning I am a Berliner. The idea, according to the trade show is to bring the feeling of Berlin to everyone around the world interested in the industry […]
H&M Conscious Foundation Concludes Top 3 Global Issues with Water Being Number One
As we reported last week in our Sustainability Round-up story, H&M Conscious Foundation launched a program to gather information from employees and customers as to which 3 top global issues the Foundation should address in the coming year. The results are in with the top issue being Water: defined as “safe access to clean water […]
Sneakerboy, the Luxury Sneaker-Freaker Buyer, and Fresh Concepts in Retail
While Nike tends to still hold fast to the notion that sneakers are not fashion, but are first and foremost about high-tech function, niche brands with a nod towards fashion have plowed their way into the cool aesthetics of a new culture of sneaker-heads. Not that Nike’s not on the leading-edge of sneaker style, because […]