Category: Marketing/Advertising

Twitter Reveals Numbers In Statement for Public Offering

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As Twitter prepares for an IPO, social networking brands are watching to see how the little blue bird fares. Similar to Instagram, which started rolling out ads recently, Twitter, too faces the issue of incorporating ads or some type of business model towards generating a profit. According to their registration statement which was released Thursday, […]

ESPN Ends International X Games–Keeps Just USA Events

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It’s the end of the international versions of the ESPN X Games. Today, ESPN released a statement about why they are no longer hosting X Games outside of the United States: ESPN today announced it will not continue with X Games events in Barcelona, Munich, Foz do Iguaçu, Brazil and Tignes, France.  We are proud […]

Legacy of 70’s and 80’s Music Recordings Honored with Massive Street Art Mural by Faile in NYC

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Here is another example of street art as a catalyst for change and communication. Faile has created their largest mural yet in New York City, according to Wooster Collective, to honor the legacy of the building and their early 70’s and 80’s recordings. The location is at 321 West 44th Street. Huge, colorful images and […]

Bread & Butter Re-Launches Website to Bring Stories, Connections, to Consumers

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While the popular streetwear and denim trade show in Berlin, Bread & Butter, is known for exceeding expectations when it comes to attracting the top brands in streetwear, denim, and urbanwear, the one missing element was relaying it’s message to the end consumers. Like all industry-only trade shows, the public is not invited, however like […]

Heritage Brand Woolrich Launches Shoe Line with Portland Product Werks

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With the rise in popularity of American heritage brands, Woolrich’s recent announcement to partner with Portland Product Werks to create a shoe collection sounds promising. Debuting for Fall 2014 and launching first at FFANY trade show in NY in December, followed by Outdoor Retailer in January and Project in Vegas in February, Woolrich’s shoe collection […]

H&M Reports Massive Profit in Q3, Plus Success with USA Online Roll-out Plans, and Launch of Its 3,000th Store

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The Swedish-based fast-fashion giant continues to take the U.S. by storm and capturing the attention of youth culture markets. As revealed in our Fall Youth Culture Study 2013, H&M is higher on the radar than ever before although not quite in the top upper echelons of favorite brands/retailers among 13-25-year-olds, but knowing what’s happening with […]

Digital Entertainment Patterns and How Youth Culture Is Leading the Way—Fresh Insights from Label Networks’ Fall Youth Culture Study 2013

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It’s clear after last weekend’s Emmy Awards that the “best in broadcast TV” is no longer a working subtitle for this awards show. With cable shows such as “Homeland,” “Veep,” “Breaking Bad,” and Netflix’s “House of Cards” taking home best director, actors, and outstanding series awards, and shows like “Downton Abbey” capturing the attention of […]

Dew Tour Event Added to USSA As Sanctioning Event for Olympic Qualifiers in Snowboarding Halfpipe and Slopestyle and Slopestyle Skiing

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When the winter Olympics rolls around, there’s often been ongoing friction between the sanctioning events for qualification to the Olympics, a USSA Event, and highly regarded events and tours such as the Dew Tour. Athletes unfortunately often have to choose which events to participate in as well as sponsors. However on September 20, 2013, the […]

Label Networks Presents 13th Annual Fall Youth Culture Study: Reveals Shifts in Effective Advertising and Sponsorship, Social Networking, Technology and Communication Patterns, Digital Entertainment, Plus Market Opportunities and Trends in Fashion, Sneaker Culture, and Music

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Fresh research and analysis released today, September 16, 2103, from Label Networks’ 13th Annual Fall Youth Culture Study 2013 reveals where shifts in the youth marketplace have created new opportunities and trends across fashion, technology and communication, effective advertising and sponsorship, music, digital entertainment, social networking, mobile phone culture, plus automotive, fast food, and beverages based […]

Business of Fashion Gets It Right: How Things Got Gnarly for the Big Three of Surfing

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Business of Fashion this week has put together a fine story on how the surfing industry heavyweights have managed to miss the market on several occasions, resulting in s sagging industry that can’t seem to get out of its own way. Profiling Rip Curl, Billabong, and Quiksilver, it goes back to the history of these […]