Despite only being in its second year, Filter’s upcoming Culture Collide is already looking like a who’s-who in creativity and music industry heavyweights. As we often say at Label Networks, knowing what’s happening with the music industry changes, in particular, the business of music, leads to where trends are headed in many other industries. From […]
Category: Marketing/Advertising
Culture Collide Summit Featuring Triumvirate with Moby, Shepard Fairey, and Dhani Harrison—Filter’s Event for Latest in Music Industry Changes
Troubled Aeropostale New Target for Sycamore Partners, Owners of Hot Topic
Sycamore Partners have expressed interest in Aeropostale, the teen retailer that has recently been dealing with low profits and missed targets when it comes to today’s youth culture. As we note in our 13th Annual Fall Youth Culture Study, released yesterday September 16, the brand had been out of sync with the marketplace for some […]
Fresh Insights from Label Networks’ Fall Youth Culture Study 2013: Advertising—“Since brands have to advertise, what type of advertising do you prefer most?”
When it comes to advertising to today’s youth culture markets of 13-25-year-olds in the United States, showing a finished ad campaign or product to this new consumer group in the traditional formats of popular advertising methods have far less of an impact than it had in the past. There are many reasons for this and […]
Olympic Round-Up: Tokyo Lands 2020 Games, Wrestling’s Back In, But “Roller Sports” Sidelined
The International Olympic Committee (IOC) announced some big news this past week, first with selecting the Summer Olympic Games of 2020 to be held in Tokyo, Japan. Secondly, was the news that wrestling would be added back in the same year, beating out baseball/softball and squash. For those of us who have been following the […]
Glashion—Love At First Sight
Fashion X Technology continues to move forward not only with fashion brands communicating better view social media and video vignettes, but also mobile apps for shopping and on-site demand. Last week at TechCrunch’s annual Disrupt SF hackathon, Google Glass was back in the foreground via Glashion–the Glass that allows wearers to immediately find the fashion […]
SXSW Eco Announces Shepard Fairey as Keynote—Speaking On Art As Catalyst for Change
SXSW Eco, from October 7-9. 2013 in Austin, Texas, is turning out to be a formidable conference series when it comes to innovation in sustainability, plus pop culture, new inventions, and networking. Their latest announcement is that Shepard Fairey will be the keynote presenter. Obviously a controversial and innovative street artist, it will be interesting […]
Label Networks Presents 2nd Annual “Sustainability and the State of the Future Youth Culture Study” –Fresh Insights on How Youth Care, Buy, Act on Sustainability and Impacts for the Future
We are pleased to announce the release of our 2nd Annual “Sustainability and the State of the Future Youth Culture Study” featuring consumer insights on youth culture trends towards sustainability, eco-friendly fashion, sustainability preferences, latest sustainable habits, feelings about the environment, eco and sustainable shopping patterns, greatest influences, “greenest” brands, and more. Overall, while today’s […]
H&M Debuts E-Commerce in U.S., Plus Exclusive Paris Collection
The announcement that H&M, the fast-fashion retailer from Sweden that is quickly gaining traction among youth culture in the United States, has launched its e-commerce platform called Shop Online in America, will have an impact on the where youth shop this fall during back-to-school. As more people are shifting to buying online within this new […]
Crayola Launches Colorcycle Program and Partnership with JBI, Inc. to Convert Markers Into Renewable Energy
Here’s another example of the growing emphasis on recycling and cradle-to-cradle thinking at the teen level with Crayola’s latest program for schools to recycle markers into clean energy. Through a partnership with JBI, Inc., a recycling and energy company, Crayola is announcing to all schools K-12 in the United States to recycle markers through a […]
How Fashion Films Are Evolving and Merging Technology and Design for the Future
The fashion industry may change quickly when it comes to new styles and designs for each season, but one area it did not adapt to quickly was the age of technology. However things are beginning to change, thanks in most part to evolution and popularity of fashion films—often short video clips posted on Vimeo or […]