Story and Photos by Kathleen Gasperini and Tom Wallace Agenda has become the leading forum for streetwear, action sports-inspired, and lifestyle brands when it comes to fashion overall. But the Long Beach show, their most recent sandwiched between a smaller New York version and the upcoming Las Vegas show, is the kingpin of this genre. […]
On July 24, 2013, a day before the Agenda fashion trade show in Long Beach, CA, a core group of industry leaders, marketers, brand strategists, and presenters gathered for the 4th annual ASC Action Sports + Culture 2013 conference at the convention center’s conference theater, host to the legendary TED conference. Launched by Group Y, […]
One of the most popular and prestigious surfing events in the world is the US Open of Surfing, which took place in Huntington Beach (Surf City), CA from July 20-28, 2013 featuring top pro men and women surfers, plus skate and BMX events, street art exhibitions, loads of sponsors, and music with performances from Modest […]
Advanstar, owners of fashion trade shows such as Magic and Project, launched their ecommerce trade show version, Shop the Floor back in February, 2013. This allowed vendors and buyers to basically shop the trade show online 30 days before and after the actual event in Las Vegas. Similar to other companies moving to online trade […]
As an introduction to our new Future Consumer Reports and e-commerce platform, ww.thefutuerconsumer.com, we bring you insights from what to expect in the T-shirts Report 2013. The purpose of the T-shirt Report, and the other Future Consumer Reports covering 13-25-year-olds and their opinions on Denim, Footwear, Accessories, and Action Sports Apparel, is to provide brands […]
San Diego, CA, turns into a full-on Cosplay geek-fest with some 130,000 fans and comic, movie, entertainment industry types converging on the largest comic trade show in the country from July 18-21. Comic-Con, which can charge basically whatever it wants, has become so popular, that it can take a year in advance to get a […]
Story and Photos by Kathleen Gasperini and Tom Wallace From July 10-11, 2013 Agenda NYC at 82 Mercer Street transforms this hipster part of SoHo into a gathering of the tribes for industry players in streetwear, urbanwear, and skate-inspired footwear and apparel. It’s also home to creative wearable technologies such as Beats by Dre, G-Shock, […]
Starting May 14, 2013, Circuit of The Americas and ESPN will collaborate for the next 4 years to host the North American X Games in Austin, TX, beating out potential host cities, Chicago, Detroit and Charlotte. Here’s the big news from ESPN today, July 17, 2013, with the official announcement of the next location of […]
Youth culture in the United States is one of the most important demographics shaping the landscape of the global future not only because of their vast spending power, but because they lead as a primary source of global inspiration for many other youth markets. In an effort to understand the most vital youth culture markets, […]
GROUP Y, the original collective of youth marketing, action sports and entertainment professionals will launch 4th Annual ASC Action Sports + Culture in conjunction with the AGENDA trade show. The event takes place from 9 a.m. to 6 p.m. July 24, 2013 at the Center Theater at Long Beach Convention and Entertainment Center (same location […]