Category: Marketing/Advertising

BREAD & BUTTER Trade Show Proves It Made the Right Decisions

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On Thursday evening, 4th July 2013, the 29th BREAD & BUTTER event ended with an internal Closing Party in Sunset Park on the grounds of the former airport Berlin-Tempelhof and the great mood was reflected by the successful show. Due to the new visitor regulations, the event was of course not the strongest in terms […]

Aeropostale Launches Activewear Line to Reconnect with Teens

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Aeropostale has lost ground when it comes to youth culture markets, and as we’ve reported in our Youth Culture Studies, has been replaced by various brands that are far more in tune with this demographic than the $2.4 billion chain store/brand has been in the past couple of years. In their latest revamp, the brand/store […]

Introducing “The Future Consumers Reports”— In-Depth Data, Analysis, Forecasts From Youth Culture Markets On T-shirts, Denim, Footwear, Accessories, and Action Sports Apparel

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We are proud to introduce Label Networks’ latest addition to our on-going Global Youth Culture marketing intelligence reports: The Future Consumers Reports. Our first series provides in-depth data analysis, forecasts, trends from insights thousands of 13-25-year-olds across the United States regarding T-shirts, Denim, Footwear (including Sneaker Culture), Accessories, and Action Sports Apparel. Each of the […]

Rise of Mobile Fashion Gaming Brings Avatar Design and Virtual Currency to the Forefront

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The rise of mobile gaming via fashion styling of virtual avatars has flipped the script for the fashion industry and provided a growing cross-over platform for tech, video gaming, mobile phone culture, and fashion. The latest in this space is Rachel Zoe’s social gaming company called Crowdstar which is launching a mobile fashion game called […]

Street Art Round-up: Swoon Launches Braddock Tiles; JR’s Inside Out Inspires Local Group Action on a Global Level

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There’s been a lot of activity lately among some of the top street artists in the world that are worth mentioning for their truly inspiring models of giving back to local communities. First, Swoon’s launched another amazing campaign called Braddock Tiles, a website where people can purchase prints towards raising money to fund a local […]

Vans Warped Tour 2013 Rolls-out for the 19th Year Featuring Sleeping With Sirens, Black Veil Brides, We Came As Romans, Motion City Soundtrack, The Wonder Years; Plus Leading-Edge Sponsor Activation, Youth Culture DIY Fashion, More

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Photos by Tom Wallace Widely known as America’s youth culture rite-of-passage to music entertainment, the Vans Warped Tour is rolling across the country for the 19th year in a row, attracting more than 500,000 young people during the 40-event tour. Kevin Lyman, the founder and producer, and his team, along with icon Steve Van Doren, […]

Bread and Butter Adds Trendforum–Speakers Presenting on Fashion X Technology

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Bread & Butter and its upcoming themed “Connect” fashion trade show taking place in Berlin July 2-4, 2013 has just announced the addition of the BBB Connected Rooms and BBB Trendforum. As fashion and technology continue to merge, and the growth of conferences surrounding fashion trade shows continue to roll, it’s not surprising that such […]

Rent the Runway Buys Go Try It On—How Fashion-Tech Plays Into the Future of Fashion

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There have been many great ideas in the past few years with fashion moving online, including trade shows, that have been generating considerable start-up capital. Two of those, Rent The Runway and Go Try It On, have just joined forces. Rent The Runway, which offers up designer clothing and accessories for low-cost rental for 4 days […]

Instagram’s New Insta-Videos Could Boost Youth Culture Fashion Brand Marketing Capabilities

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The latest announcement from Instagram, which was bought by Facebook last year for a cool $1 billion, is that it now has video capabilities. Instagram’s Co-Founder and CEO Kevin Systrom said that Instagram will now allow users to create 15-second videos that can also be shared. There will be 13 filters to start. Instagram, which […]

Retail Round-up: Dolce and Gabbana Convicted of Tax Evasion; H&M Drops But Plans Online Launch in U.S.; Volcom Pulls Out of Motocross; Skullcandy Vacates CA Office

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Italian fashion designers Domenico Dolce and Stefano Gabbana were convicted today, June 19, 2013 of tax evasion for hiding $1.3 billion and given a suspended jail sentence of one year and 8 months. This came through after the second time they’ve been brought to court. The first resulted in the designers being charged a $440 […]