Category: Marketing/Advertising

Bonnaroo Brings Big Mix of Talent–Sir Paul McCartney, Animal Collective, Bjork, Tom Petty, Wu-Tang Clan with 80,000 Fans to Middle of Tennessee—Highlights from the ‘Roo

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Bonnaroo has become one of the most popular festivals in the world bringing this year, June 14-16, 2013 more than 80,000 fans to a 700-acre plot of land in the middle of Tennessee. For 3 days, a new city emerges featuring stages of all sizes, a diverse line-up of musicians, the Bonnaroo Cinema, recycling and […]

Grindmedia Partners with Agenda to Create The Break—Product Lounge and Story Platform for Brands

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Getting the story out is one of the most vital things a brand can do to spread their message. In the age of technology and changing dynamics of social media, there are several ways now to do this, however one of the most vital is through video formats. Several years ago, we actually started a […]

William McDonough and Making Sustainability a Fierce Commotion and Cognitive Way of Thinking Among Youth Culture

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Sustainable Brands 2013 Conference which wrapped-up June 6th in San Diego, CA, brought together some of the top industry leaders in sustainability. With presentations ranging from ours at Label Network on “Sustainability and the State of the Future and Youth Culture,” to the keynote address by author, architect, and sustainability leader William McDonough, the week […]

VF Announces $17 Billion by 2017 Growth Strategy

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Today, June 11, 2013, VF Corp., owners of Vans, The North Face, Wrangler, Timberland, among others, announced a bold new strategy of reaching $17 billion in revenue by the year 2017 with $18 in earnings per share, equaling a 5-year growth plan of 10 to 13% per year. The growth plan includes 8% from organic […]

LuLulemon’s CEO Steps Down; Stocks Plummet

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Today, Monday, Lululemon Athletica announced that their CEO Christine Day would be leaving after 5 years. A successor is yet to be named. “Being a part of lululemon for the past five and a half years has been an incredible journey. I am proud of building a world class team that has produced one of […]

Future Consumers Report: Sustainability X Youth Culture Fashion—Shifts in Eco Strategies, Spending Patterns, Thrift Shopping and the Future

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One of the most popular aspects of our Sustainability and Youth Culture presentation called “The Generation of Hope” at the Sustainable Brands 13 Conference in San Diego, CA on June 3, was around the shifts in youth preferences, awareness, and influences in eco-friendly fashion, changes in thrift store buying patterns, and the power of spending […]

Vans Warped Tour to Feature Unique Sponsor Activations Attracting Core of American Youth Culture

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With the new theme for 2013 the “Best Day Ever,” the 19th Annual Vans Warped Tour will kick-off its insane 40-date tour on June 15 in Auburn, WA at White River Amphitheater and wrap up August 4 in Houston, TX at Reliant Park. Known as the unofficial rite-of-passage among American youth, Warped has been breaking […]

Billabong Plunges Further As Talks End

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Apparently, just when you think things couldn’t get worse for the beleaguered surf brand, it did. On Tuesday, June 4, 2013, Billabong’s potential sales to either Altamont Capital or Sycamore Partners closed, and trading started up again. But the news that the sales negotiations for changes in overall control had ended meant even lower market […]

Label Networks to Present: “Sustainability and State of the Future Youth Culture Markets” at Sustainable Brands ’13 Conference, June 3, San Diego, CA

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We’re pleased to announce that we’ve been asked to present at the prestigious Sustainable Brands 13 Conference in San Diego, CA on June 3, 2013 at the Paradise Point Resort and Spa. Our presentation will feature key highlights from our 2nd Annual Sustainability and the State of the Future Youth Culture Study. The 2nd Annual […]

Wearable Technologies Growth Explosion and the New Landscape for Fashion

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Last week, Credit Suisse published an interesting report tracking the growing market of wearbale technologies. As we’ve noted in various Label Networks’ Youth Culture studies and Future Consumer Reports, wearable technologies are quickly becoming not only key components to one’s individual style, but can be the defining fashion statement overall. Ranging from watches to designer […]