The challenging times and changes for action sports continues with consolidations and sales morphing the industry quickly. From Bonnier Media selling off its Mountain Group division including Ski, Skiing, and Warren Miller, to rumors abounding that ESPN is in the midst of laying off hundreds, to the latest news that the kingpin of action sports […]
Category: Marketing/Advertising
Yahoo Buys Tumblr for $1.1 Billion—What This Means for Youth Culture Social Network Fans
Yahoo’s back in the game with the recent confirmation that it is indeed buying Tumblr for $1.1 billion. According to CEO David Karp, “The product, service and brand will continue to be defined and developed separately with the same Tumblr irreverence, wit, and commitment to empower creators.” Interestingly, as Tumblr fans heard about the new […]
Designer from Billabong Jumps-Ship for Volcom
After 12 years of designing for Billabong, Mandy Fry has left to join a new position at Volcom as Vice President of Women’s—a division they hope to strengthen in the coming years. This announcement, which came yesterday, May 16, 2013, from Volcom, is another blow to beleaguered Billabong which is going through its own series […]
Patagonia’s $20 Million & Change Program to Help Start-up Brands Achieve Positive Benefits to the Environment
In the latest leading-edge initiative from Patagonia, Yvon Chouinard, the founder of Patagonia, has announced a new initiative called “$20 Million & Change.” The idea is to provide inspiration and resources to start-up brands towards achieving a positive benefit to the environment. Here’s the information and contacts, in a letter format from Mr. Chouinard, […]
X Games to Leave Los Angeles; Bids Are In for Austin, Chicago, Detroit, Charlotte
After a decade of the Summer X Games being hosted in Los Angeles, CA, the so-called alternative Olympics of action sports is in a bidding process to relocate after LA’s final event this summer. On the radar include the 4 city finalists Austin, Texas; Chicago; Detroit; MI; and Charlotte, N.C. One of these cities will […]
Future Consumers Report: Eco-Fashion and The State of Youth Culture
When it comes to the environment, global warming, and humanitarian issues, youth culture today is far more aware of such issues, with opinions and ideas for solutions, than any generation previous. As illustrated in our Sustainability and the State of Youth Culture Study 2012, and our upcoming new Study on Sustainability to be released later […]
Euro Fashion Scene Round-up: Bread and Butter Brings on Danish Bestseller Group; Maria Sharapova X Candy Collab; Rocawear Re-positions In Europe, Slimmer Fits, Adds House of Fraser
Like a trade show in a trade show, Bread and Butter has announced they are bringing on Danish-based Bestseller Group to the show in Berlin July 2-4, 2013. Bestseller is one of Europe’s largest apparel companies including 3,000 mulitbrand stores featuring bestsellers such as J. LINDEBERG, JACK & JONES, JUNAROSE, MAMALICIOUS, NAME IT, ONLY, OBJECT, […]
Lifewear—Crossover of Sportswear, Fashion, and Technology—by Uniqlo Compares Fashion to Upgrading Like an iPhone
Fast Retailing, owners of the fast-fashion chain Uniqlo from Japan which is gaining speed in terms of preferences among youth culture not only in Japan and Europe, but also the United States, has created a new category of fashion that crosses over between sportswear and casualwear and technology which they describe as Lifewear. Often on […]