So far, limited information is available, but word leaked from the Quiksilver’s Huntington Beach headquarters yesterday, according to Transworld Business, is that it was another grim day for action sports. According to latest news, Quiksilver has cut Quiksilver Women’s, Quiksilver Girls, and DC has cut DC Women’s. In addition, the surf team from Quiksilver has […]
Favorite athlete picks by youth culture today may shake-up perceived notions of valuable sponsorships, not to mention what sports and lifestyles 13-25-year-olds now associate with and how this impacts the businesses surrounding sporting industries, entertainment, and more. In this Future Consumers Report, we focus on fresh data from our upcoming Spring Youth Culture Study 2013 […]
Fast-fashion giant H&M is on a tear early this year, first with their financial reports indicating strong sales in Q4 up 9%, and big plans for expanding stores in China and the U.S. H&M has also completed a mobile-adapted H&M shop online which was launched in H&M’s 8 existing online markets in January 2013. According […]
Kickstarter has changed the game in fundraising but not just for artists with special projects. Kickstarter is a disruptive concept that rallies people together and bysteps the usual protocol of traditional business fundraising altogether. Since Kickstarter’s launch in 2009, 900,000 people pledged support for indie filmmakers, with more than $100 million pledged to features, documentaries, […]
While Skateboarder Magazine, owned by GrindMedia, touted its new and improved online version with more videos, photos, and features than ever before, the bad news that subscribers received in a letter with their Feb/March 2013 issue was that the print version would no longer be available. Subscribers of the print issues were offered the option […]
One of the highlights of the Snow Industries of American (SIA Trade Show, which took place last week in Denver, CO, were the new styles in outerwear, including technical snowboarding gear. Burton Snowboards had two huge announcements, first with their collaboration with L.A.M.B., Gwen Stefani’s brand, and secondly, the launch of a sustainable collection with […]
Coca-Cola is no stranger to marketing tactics utilizing core streetwear brands, retailers, and events to pump-up their cred-factor to a global youth culture that has far more choices in beverages than ever before, but their latest moves illustrate an even stronger push into niche markets. First, Coca-Cola is a part of a live event to […]
Immigration policy has a great effect on the changing dynamics of today’s youth culture across the United States, not just in terms of legality, but also for future cultural status, personal identity, and lifestyle influences. Overall, 22 of the top 100 metropolitan areas in the U.S. are currently majority-minority. And it’s not going to reverse […]
Label Networks presented to an engaging audience at the Outdoor Retailer trade show on January 24, 2013 in Salt Lake City who came to see the latest results, insights, and forecasts on what’s shaping youth culture markets from a perspective on environmental issues, sustainability, humanitarian concerns, and DIY solutions. In this story, we take a […]
On January 17, 2013, the Sundance Film Festival kicked-off in Park City, Utah with several grand events including an opening press conference featuring the founder, Robert Redford, Sundance Institute Director Keri Putnam, and the Sundance Film Festival Director, John Cooper. The 10 days of upcoming films, shorts, and documentaries are sure to challenge and inspire […]