Category: Marketing/Advertising

Project/reed Installation at S.L.A.T.E. Delivers Snapshop of Most Coveted Collabs in Street Culture

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Project and S.L.A.T.E. fashion trade shows August 20-24 in Las Vegas also offered a variety of inspiring installations and creative areas where attendees could pick up on why certain trends were blossoming compared with others and where the inspirations were originating. From the perspective of youth culture and street, one such prolific area was the […]

Upcoming MAGIC and Project Highlights: Nudie’s RePairReDuseReUse; Made for Good’s Collective on Giving; Sourcing’s Made in America = The New Black; S.L.A.T.E’s New Brands; Project 10; Pool’s Coolness; Capsule’s ATL—Above Tree Line

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From August 20-24, 2012, fashion players from around the world descend on Las Vegas for the multi-conglomeration of fashion trade shows that cover every type of fashion, accessories, footwear, and sourcing available in the world. For Label Networks, we’re proud to be a presenter at the shows, which annually prove to be highly anticipated with […]

Label Networks to Present at MAGIC: “Action Sports and Streetwear Crossover: How Youth Culture’s Latest Lifestyle Influences Are Creating a New Platform for Both Industries”

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We’re honored to be asked to present once again at the MAGIC/Project/S.L.A.T.E./Pool Fashion Trade shows on August 20, 2012 at 3 p.m. in Las Vegas at the Mandalay Bay Conference room on one of our favorite crossover topics, Action Sports and Streetwear. Presentation Description: Many changes have taken place in street and youth culture fashion […]

Life After Facebook: What Youth Culture Thinks and Where They’re Headed Next

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While it’s fairly clear that Facebook’s IPO took place after the social network already peaked, what most brands ask is which social network platform is taking over next. When it comes to youth culture in the United States, we sought-out the answers to not only where things are shifting but why and which specific demographics […]

Banksy Strikes Just as London Cracks Down on Street Art for Olympics

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The London Games begins this week with the opening ceremonies on July 27, 2012, and the London police have been all over ridding the city of street art in preparation. Of course, this is the perfect time for notorious Banksy to strike and so far, two fabulous pieces have captured the attention of street art […]

Denim Round-up: Guerilla24 Selvedge Denim From Hong Kong; True Religion Goes Americana; Bread & Butter’s Denim Religion Show

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Introducing Guerilla24 Guerilla24, a unique new denim brand from Hong Kong featuring selvedge jeans, is taking an interesting marketing route of utilizing street art as the backdrop to the appropriately named Guerilla24. Debuting earlier this month in the downtown street art gallery Crewest, the brand collaborated also with Bullet Magazine for its opening show, attracting […]

Warriors of Radness Bought by American Apparel—Dov Charney and Rick Klotz Spill What They Think of the New Relationship

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While American Apparel has had its serious ups and downs, it’s still known as a company that’s changed the face of the “blanks” fashion apparel, moving from T-shirts made in downtown Los Angeles, to an enormous array of styles from bikinis to skirts, jackets, and leggings. Now, the $600 million dollar brand and it’s vertically […]

Sponsorship Effectiveness and Youth Culture: What is the best ONE thing a sponsor can do to grab your attention? Fresh Data from Label Networks’ Summer Youth Culture Study 2012

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Lifestyle sponsorship is vital when it comes to reaching youth culture today, and as quantified with the results of this question from the Advertising and Sponsorship section of our Summer Youth Culture Study 2012—“The Digital Lifestyle,” the top preferred methods of sponsorship are most relevant to their lifestyles in specific ways. Here’s what works best, […]

Team USA Outfitted by Ralph Lauren Actually Made in China–Fashion Industry Gets Pissed at the USOC

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This time, the ones out of step regarding the Olympics isn’t the International Olympic Committee (IOC) but whoever made the decision about the Team USA apparel from the U.S. Olympic Committee (USOC). While the fashion industry is currently undergoing a strong push towards “Made in the USA” apparel and accessories, and the concept of Americana […]