Banksy’s been busy as illustrated through his latest releases on his website, illustrating the irony of art and communication. From the ballerina on a strong on the back of a picture, to font fatalities, it’s always fun and actually rather important to see what this notorious artist is up to. From advertisers, marketers, to filmmakers, […]
Under pressure from headquarters in Sweden, WeSC signed a U.S. licensing deal with Oved Apparel Corporation, which licenses Modern Culture, PRPS, Company 81, among others. According to CEO Greger Hagelin, “We have in recent years made significant investments in the brand in the U.S. market without success capitalizing on the value built up. Our U.S. […]
On May 24, 2012, the International Olympic Committee (IOC) and the United States Olympic Committee (USOC) announced the signing of a new revenue-sharing agreement that will govern the financial relationship between the two parties for two decades, beginning in 2020. While it may seem like an interesting arrangement, it’s apparent that the IOC is in […]
Good luck with this idea, IOC. Recent announcements from the International Olympic Committee to try and limit athlete usage of Facebook and Twitter during the upcoming London Games so as not to impose on sponsors and media coverage rights will be about as challenging as running the 100 meter dash in 9 seconds flat. While […]
Youth culture by their very nature of entering into a new world of personal identity and awareness often comes with a huge dose of hopefulness despite the state of the global economy, environment, or even war. The main reason for this sense of hope and happiness comes from having really no other comparisons developed yet […]
While some brands are just rounding the corner of establishing new media strategies towards capturing today’s youth culture markets, it’s important to look even further ahead of this by incorporating a variety of strategies of where young people are at the most, as well as where they’re shifting to next and why.
In a compelling buy-out of the Collective Brands stable, Wolverine, along with Blum Capital Partners and Golden Gate Capital is buying the Collective Brands’ Performance and Lifestyel Group of brands including Sperry Top-Sider, Saucony, Stride Rite, and Keds for $1.23 billion. This will bring the Wolverine stable of brands, which includes Merrell, Caterpillar, and Hush […]
At a potential $11.6 billion price tag, if the deal goes through, Monster would be the largest acquisition Coca-Cola’s ever done. Full Throttle, Coke’s energy drink in this space, simply doesn’t cut it when it comes to energy drink preferences among youth culture, which is the main reason Coke’s after Monster. As we’ve noted over […]
VF Corp, owners of Wrangler, Vans, The North Face, and Timberland, among others, announced their Q1 Results for 2012 with revenues rising 31%. This is due in large part to the $356 million in revenues from their relatively new Timberland acquisition. Net income overall rose 9% to $219 million from $201 million in the same […]
Similar to The Social Network movie about the origins of Facebook, 21-year-old film director Julian Marshall is creating a short film about the origins of Obey and Shepard Fairey back when he went to school at Rhode Island School of Design (RISD). Based on the trailer, the film looks promising and is now on kickstarter […]