Category: Marketing/Advertising

What’s the Most Important Factor When Buying a Fashion Product?–Fresh Results from Label Networks’ 2012 Spring Youth Culture Study

chart for shopping story_200

Fashion is full of ironies especially when it comes to American youth culture fashion movements. In this story, from our Spring Youth Culture Study 2012, we take a look at how this marketplace has changed their preferences for why they buy what they buy and how this is impacting fashion as a whole.

Instagram Bought By Facebook For $1 Billion—The Photo Wars Heat-up

instagram-logo_200

Facebook has purchased Instagram for $1 billion, which is big news, but that’s just the start of things. Heard today via TechCrunch is that Instagram closed a $50 million Series B round from Sequoia, Josh Kushner’s Thrive Capital, Greylock, and Benchmark at a $500 million valuation. Apparently, investors, many of whom didn’t know about the […]

Park City, Utah to Close? Lawsuit Against Talisker Land Holdings Among Massive Dispute in Messy Battle for One of America’s Top Resorts

ParkCity_200

Park City, Utah, one of North America’s premier ski and snowboarding destinations, has filed a law suit against Canadian land owners, Talisker Land Holdings LLC on Monday, March 12, 2012 in an attempt to curb the tide of what may result in the closure of the resort and loss of 1,200 jobs. According to a […]

Beijing Fixies Part of New Creative for China Originals Featuring Unique Collaborations with Growing Scene of Urban Cyclists

Beijing_fixes_200

The Beijing Fixies for the China Originals campaign. Photos by Ka Xiaoxi. The recent launch of China Originals with the creative team from NeoChaEdge has brought attention to the growing scene of fixed bike culture, and urban cycling in general. Not only is this subculture defining new lifestyle territory in the United States and Europe, […]

YouTube Strategy to Bring in Hollywood Bigwigs to Boost Channels Defies Very Reason Youth Culture Likes It

zevsgoogle-thumb_200

It sounds like an old AOL story, but Google, owners of YouTube, have announced that they’re enlisting “Hollywood” to generate more views by creating another 25 hours of programming with topdogs in TV spending a $100 million “seed” money. This is YouTube’s largest spending commitment on content so far. The question is, why? At least […]

Culture Jamming Round-up: The Red Ball Project by Kurt Perschke, and Manifest Destiny by Mark Reigelman

redball2_200

The crossover of street art into inspiring creative advertising is a subculture we define as culture jamming and one that not only provides a sense of relief and humor to the trials of everyday life, but clever ways of reusing urban public spaces to be seen in completely different ways. One of our favorites currently […]

Retail Round-Up: Billabong Take-Over Bid; VF’s Strong Q4 Thanks to Timberland Buy

Timberland_200-150x150

Ever since Billabong’s horrid December 2011 financial report of a drop of 44% for an all-time record low on December 19th, the surf brand has been under a microscope among financial advisors as to what’s next for the troubled action sports company. After the December report, Goldman Sachs announced a structure review, with Billabong stating […]

Legendary John Fluevog Brand Brings QR Codes to Tell Shoe Creation Story

clog2C_200

The usage of QR codes has again come into play in a unique fashion when it comes to increasing brand awareness, this time with the legendary shoe brand Fluevog and the introduction of QR codes on the heal that allow buyers to watch a video clip of how their shoe was made. John Fluevog, the […]

In a Heartbeat, Antenna Magazine Shutters

Antenna_Cover_200

On February 3, 2012, Antenna Magazine posted not on their front page but rather, on their tumblr account, that they were done. “After five years filled with traveling, amazing people and more laughs than should ever be allowed in a work environment, we’re sad to say that ANTENNA has been folded. We are proud of […]