Emphasis on their Outdoor and Action Sports categories, and international growth indicate where VF expects their greatest market opportunities lie.
Category: Marketing/Advertising
Planning for the Next $5 Billion: VF Corp Outlines Strategy for Growth and What This Means for Brands Like Vans, The North Face, Lee, John Varvatos, and 7 For All Mankind
New Signs Identify Next Wave of Social Network Preferences Among Youth Culture–Young Girls Leading the Change
Label Networks’ 11th Annual Spring Youth Culture Study 2011 reveals significant changes in social network preferences, communication, technology, and new media patterns among youth culture.
Coca-Cola Music–Attempt to Connect with Teens Still Misses Mark
Coke wakes up to recognize new teens may not know them, and launches music campaign that indicates lack of knowledge about the marketplace.
Retail Round-up: VF Announces 11% Increase; Abercrombie and Fitch Announces Increase and More Hollisters; H&M Launches Taps Into Unisex with New AIDS Benefit Collection
Many youth culture retailers are figuring out new ways to stay profitable. Here are the ones on top.
Retail Round-up: A Bathing Ape Sells to China’s I.T for a Relatively Low $2.8 Million; Top Teen Retailers Halt Monthly Same Store Sales Reports; Tommy Hilfiger Launches Pop-up Prep World and Tour; Gap Shake-up
Evolution of retail landscape continues with interesting acquisitions, financial reporting. and new collections hoping to match economic changes in youth culture markets.
Sundance Film Festival Announces Awards for 2011, Including Happy Happy, Like Crazy, and to.get.her for Best NEXT Audience Award
For indie filmmakers, just making it into Sundance is an enormous success. As the festival came to a close last weekend and awards were announced, it also means cool movies are about to get distributed. Here’s the scoop.
Sponsorship Effectiveness and Youth Culture -“What is the ONE best thing a sponsor can do to grab your attention?”
Knowing what works best vs. what doesn’t offers key understanding of youth markets and ways brands can reach their target markets based on sponsorships. Fresh data from Label Networks’ Advertising and Sponsorship Report in the Fall Youth Culture Study 2010.
Action Sports Size of Market–Surf, Skate, Snowboarding, BMX, Wakeboarding, FreeSkiing, Motocross–Plus Preferred Sports Programming Show Shifts in Youth Preferences, Participation, Opportunities, and Decline
To accurately quantify size of market requires data of youth that participate vs. those that don’t vs. those interested. Label Networks’ Fall Youth Culture Study includes fresh results for all action sports, plus shifts in programming preferences, viewing patterns, and crossover potential.
Top Cell Phones and Smart Phones in Youth Culture -How the Growth and Change in the Marketplace Makes Creating a Mobile Strategy Vital for Brands
Fresh data from Label Networks’ upcoming Fall Youth Culture Study 2010 reveals why brands and retailers need to have a mobile phone strategy in the works.
Skateboarding Size of Market: Fresh Data Quantifies the Good, the Bad, and the Ugly
This action sport has gone through significant change in the last few years, in particular the last year. Fresh data from Label Networks’ Action Sports Report within the upcoming Fall Youth Culture Study reveals what to expect next.