Taking a look at what youth markets are most effected by in their daily lives, from lack of jobs, to gas prices, to teen suicide, provides new understanding and ways to connect to a new generation.
Category: Marketing/Advertising
Lost Generation: Examining the Changing Psychodemographics of Youth Culture Today, Brands Can Create Authenticity and Do Good by Supporting Key Concerns
Youth Culture Reponses: What’s the most important to you when buying fashion?
Youth culture changes in what influences them most when buying fashion now, reveals some new opportunities for capturing marketshare. Fresh results from Label Networks’ Summer Youth Culture Study 2010 -Back to School.
What Would Make It Easier for You To Buy the Things That You Like the Most?
Fresh data from LN’s Summer Youth Culture Study illustrates new preferred ways that 13-30-year-old’s would like to shop. Dynamic changes show great marketing possibilities.
Connecting with Chinese Youth Culture -The Creative Crossover
Social currency and where the creative cultural crossovers occur among China’s youth can provide a profound lesson in what works in reaching generationally tech-savvy youth, including how North American brands can tap into the world’s largest youth culture market.
Highlights from Label Networks Presentation “Music and Action Sports Crossover–Connecting with Youth Culture”
Just back from the YPulse Mashup Conference on Youth Marketing in San Francisco, we present you with highlights from our presentation sponsored by GroupY, utilizing our data, images, analysis, and forecasts.
The Shanghai Report: Global Youth Culture’s Latest Cultural Hotspot Celebrates Expo, Surge of Street Artists, Indie Filmmakers, Urban Fashion, Electronica, and Hip-Hop Flashmob Dance-offs
Why Shanghai is the place to be right now, and how more brands are looking to China as a new source of inspiration, revenue growth. Includes images, data from LN’s China Youth Culture Study.
The Rise of Barcodes, QR Codes, Unique Apps Have Changed the Landscape of Communication, Advertising, and Marketing, Especially among Youth Culture
Label Networks reveals top mobile communication methods most applicable for capturing a new generation of cell phone users.
Examining the Psychodemographics of Youth Culture: What Concerns You Most about the Future?
Fresh data from Label Networks delivers forecasts on where the marketplace is headed and why by tracing changes to results to this question over the years, plus comparisons from our China, Japan, and European Youth Studies.
Sports Participation and Youth Culture: Fresh Data from Label Networks’ Spring Youth Culture Study 2010 Quantifies Preferred Sports vs. Participation
Comparing sports young people do with the sports that are their favorites reveal the crossover effects of various lifestyle traits, such as associated fashion, pros as heroes, influences, and music crossovers.
Google Buzz: Will Youth Culture Use It? Based On Our Data, This Is What We Think
Google Buzz launches and attempts to capture more social and redefine a revenue model, but will it be used by youth culture and/or create new ways for marketing and advertising to youth?