Fresh research and analysis released today from Label Networks’ 14th Fall Youth Culture Study 2014 reveals the massive shifts in effective digital entertainment, communication patterns, advertising, and marketing among 13-25-year-olds across the United States. “With the significant shifts in entertainment preferences, YouTube, TV, social networks, and mobile phone culture, this Study unveils the differences in […]
On Sunday, September 21, 2014, many of us at Label Networks participated in the People’s Climate March in New York City in support of bringing attention to issues surrounding global climate change. It was an amazing experience beyond anyone’s expectations as we suddenly realized that we were in the midst of making history as part […]
Sure Cheap Monday’s 10-minute pop-up retail concept may seem gimmicky (and it is), but that’s the point. It’s also among new trends towards making retail and shopping, fun. And for a social media-savvy generation, it leans towards the future of fashion—mixing event-like concepts to inspire limited-edition sales strategies. Leave it up to a quirky brand […]
More than 600 Asian and European guests from fashion, culture and Seoul celebrity circles, retailers and brands, attended the official launch event of Bread and Butter Seoul on the remarkable Floating Islands –situated right on the banks of Seoul’s Han river. In attendance the mayor of Seoul, the honorable Won Soon Park, Karl-Heinz Müller and […]
On Friday, September 12, 2014, the Association of Surfing Professionals (ASP) announced that it would be changing it’s name in 2015 to the World Surf League. This is among the latest string of changes in the past 2 years. In a letter to the surfing community, CEO Paul Speaker explains that the change is happening […]
Surfing World Champion Kelly Slater has named his new apparel brand with Kering, “Outerknown.” Similar to trends we’re seeing in youth culture markets when it comes to fashion preferences, Slater is also going to bring sustainability into the brand’s DNA. After parting with Quiksilver last April and ending a 23-year-relationship, it makes sense that Slater […]
One of the highlights within our 3rd Annual Sustainability and the State of the Future Youth Culture Study 2014 comes to what brands 13-25-year-olds believe to be the most eco-friendly or sustainable. The responses reflect a changing marketplace, including changes in spending patterns and why they buy the things that they do. In this story, […]
Skateboarding is getting more streamlined and moving closer to reality of an official Olympic sport (not just the Youth Games) after today’s announcement by Street League Skateboarding. On August 12, 2014, Street League Skateboarding (SLS) and the International Skateboarding Federation (ISF) announced a strategic partnership as the SLS endorses ISF recognition by the International Olympic […]
Patagonia continues to set the bar when it comes to sustainability and its stewardship to the planet. Last week, they released their “Environmental & Social Initiatives 2014” book that details the steps taken over the last year toward becoming more environmentally and socially responsible. The book is free and offered also in a e-book format. […]
SXSW Eco has announced their latest round of new speakers and panelists for the upcoming SXSW Eco conference October 6-8, 2014 in Austin, TX. Label Networks is among the invited presenters featuring our topic: #TheSustainables: Youth Culture’s DIY Future. In addition, we’re pleased to announce that Label Networks’ President, Tom Wallace, and Senior Vice President, […]