Apple products are at the center of the storm when it comes to dangerous chemicals and electronic manufacturing. According to a report from Sustainable Brands, last week 80 environmental and human rights organizations including socially responsible investors from 27 different countries sent a letter to Apple’s VP of Environmental Affairs Lisa Jackson, the former head […]
Category: New Media
Source Interlink Media, Parent Company of GrindTV, Powder, Transworld, Surfer, Skateboarding, Re-Brands to TEN: The Enthusiast Network
One of the largest media company’s for action sports publications and videos has announced a sweeping redesign of its brand portfolio, and a new name – TEN: The Enthusiast Network. The TEN audience represents the largest concentration of males 18-34 within the automotive and outdoor-adventure markets. “TEN: The Enthusiast Network speaks to who we are, […]
Sally Fitzgibbons Claims Victory at theFiji Women’s Pro Surfing on the 2014 Samsung Galaxy ASP Women’s World Championship Tour
An epic Finals day at the Fiji Women’s Pro, Stop No. 5 on the 2014 Samsung Galaxy ASP Women’s World Championship Tour (WCT), saw Sally Fitzgibbons (AUS) reign supreme and claim victory after a day of pumping surf at Cloudbreak. She went head-to-head with five-time ASP Women’s World Champion Stephanie Gilmore (AUS) in their first […]
Pepsi Launches Streetwear, Sneaker, and Electronics Collections—Hopes to Gain Cred with Global Youth
In the competitive landscape of soft drink brands, the need for revitalizing what a beverage “means” to a target marketplace keeps the kingpins of soda constantly coming-up with new campaigns. From Mountain Dew’s streetart collabs and bottle designs, to Coke’s recent licensing with Uniqlo, the constant search to connect with youth culture often means moving […]
Pharrell Williams Collaborates with Comme Des Garcon to Create Post-Gender Fragrance “Girl” with Streetartist Design by Kaws
Unisex, or rather, post-gender is nothing new within today’s youth culture marketplace, but it is new for high-end fragrances. Leave it to Pharrell Williams, who’s been on a roll recently with collaborations ranging from Uniqlo to Adidas, to Peace Love World and G-Star Raw and Burton with his sustainable Bionic Yarn, not to mention the […]
Rockstar Energy Drink Mayhem Festival Honors Active Military and Veterans with Metal of Honor Charity Program
The world’s biggest heavy music touring festival, the ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL, is celebrating its 7th year, and as in year’s past, the festival is partnering with charity program Metal of Honor. This year, Metal of Honor is proud to welcome back its partnership with iHome Audio, as well as welcome Second Stage sponsor […]
A Story Of Disruption by Oakley, Narrated By Kevin Spacey, Illustrates Future Importance of StoryTelling in Branding
More smart brands today are realizing that the intersection of new media, technology, and storytelling are vital towards reaching future markets. Branding, marketing, and advertising have are all being revolutionized by the art of unique storytelling skills and platforms. The FoST Conference, which stands for Future of StoryTelling, which takes place in NYC October 1-2, […]
The Drinkable Book—Unique Storytelling and Water Purification System by Water is Life
Water is Life has created one of the most unusual and helpful items ever, called the Drinkable Book. It’s the first-ever manual that teaches about safe water tips and serves as a tool to kill deadly waterborne diseases. Basically, this beautiful book creation functions as a water purification system. Each page is a filter that […]
Olympics X United Nations: Sign Historic Deal to Use Sports as Catalyst for Peace, Better World for Youth Culture, Environmental Sustainability
Sports have always been a gateway to better communication and international relations, and now, the International Olympic Committee (IOC), has announced an historic deal with the United Nations signed by IOC President Thomas Bach and UN Secretary-General Ban Ki-moon. The agreement underlines that the IOC and the UN “share the same values of contributing to […]
Please Vote! SXSW Eco Conference Is Considering Label Networks as a Presenter on Youth Culture X Sustainability—Here’s What to Expect
Label Networks is currently being considered as a speaker at the upcoming SXSW Eco Conference in Austin, TX, October 6-8, 2014. The first step however is to get supporting friends, colleagues, and those interested in our topic to vote on SXSW Eco’s Panel Picker until May 16. We hope you can support our presentation! Vote […]