Category: New Media

Female Networking in Action Sports: Mahfia Sessions Kicks-off—Label Networks’ Co-Founder Tributed as Female Pioneer in Snowboarding

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We are pleased to announce the first MAHFIA SESSIONS from March 21-24 at Mammoth Mountain, CA, which will include Label Networks’ co-founder Kathleen Gasperini in a tribute and panel for female pioneers in snowboarding. Women in action sports are encouraged to attend, as well as those promoting breast cancer research and awareness through B4BC’s Shred […]

Vans Warped Tour Announces Journeys as Presenting Sponsor for 2014 Tour–New 3-Year Deal

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Officials with the Vans Warped Tour announced today that Nashville-based teen specialty retailer Journeys has signed on as the presenting sponsor for its 2014 20th anniversary tour, as part of a three-year partnership. The new endeavor will include multiple levels of on-site activation and branding initiatives, including the “Journeys Stage,” which will showcase popular bands […]

Video Games in the Smithsonian Engage Youth Culture with History, Science, Travel, plus a Nod to the Art of Gaming Culture; Into the Pixel Now Accepting Interactive Art Submissions

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Story by Nori Fumataki, Tom Wallace, Kathleen Gasperini The video gaming industry just got another boost of credibility, this time from the Smithsonian Institution and their recently released Hidden Expeditions: Smithsonian Hope Diamond, and curated exhibition, “The Art of Video Games.” According to the Entertainment Software Association (ESA), the game is designed for young gamers […]

Agenda Vegas Brings Leaders in Streetwear, Action Sports, and Music-Inspired Fashion and Footwear to New Levels Mixing up Business with Entertainment and Networking Opportunities

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Story and Photos by Tom Wallace and Kathleen Gasperini One of the strongest shows coming out of the Vegas fashion trade shows earlier this month was Agenda, which returned to Vegas for the second time February 17-19, 2014, as part of Modern Assembly (including Liberty Fairs and (capsule)), and challenging the status quo of MAGIC’s […]

Unliked: How Facebook Is Losing Face with Youth Culture Markets

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Facebook is at its lowest level of popularity among youth culture today than at any other time in its history. What’s even more revealing however, are the growing percentages among younger demographics that are simply not interested in using Facebook at all. According to our latest round of consumer market intelligence from 2014, more than […]

Liberty Fairs Brings Intelligent Style, Leading-edge Denim, and Reconstructed Streetwear to the Forefront

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Story and photos by Tom Wallace and Kathleen Gasperini There’s no question that Liberty Fairs, now in its 4th show, reminds those of us in the fashion industry of the early days of Project. The show, which was launched by Sam Ben-Avraham, the original founder of Project, has made his latest incarnation of a trade […]

Sustainability X Sneaker Culture: What to Expect Next—Subscribers Only

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Spending pattern changes among youth culture are redefining the marketplace within fashion, from new influences in brand preferences, to changes in what fits into the lifestyle of a tech-savvy marketplace. Greater access to information and fast-paced changes in communication and social networking patterns have also created new platforms for trends in retail and fashion. When […]

Olympic Snowboarding Where Style Is Rewarded Brings the Sport Back to Its Roots, Reshaping the Name of the Game, and Thrusting New Riders Into the Spotlight

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By now, the world’s heard that Shaun White did not three-peat his gold medal legacy in the Olympic halfpipe event. And for the first time, the men’s Team USA did not medal in the pipe. But what is going down in snowboarding from the Sochi 2014 Olympics is an illustration of how the sports changing, […]

GoPro to Go Public—How POV Camera’s Are Changing the Face of Personal Adventure

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On February 7, 2014, GoPro, Inc. announced that it had plans to go public. The rules for filing for a confidential IPO under the JOBS Act means that a company must have less than a $1 billion in sales. So, apparently they are not quite a $1 billion company yet, but they have done extremely […]

Video Game Music Grows in Popularity: Now Legit Course of Study at Top Music Universities

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Just as video gaming art scenes and character fashion designs are gaining a foothold in the art and fashion worlds, music for video game music has taken a great leap forward as a growing genre in pop culture for young musicians and a growing field of study in top music universities. According to the Entertainment […]