Category: New Media

Trade Show Round-up: Capsule Move’s Men’s Show; MAGIC Gets New Boss; Denim Premiere Sports Coachella Trends and Sustainability

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There’s been a lot of movement in the world of fashion trade shows as the industry gears-up for another round. First, Magic Marketplace, run by Advanstar Communications, which is owned by UBM PLC, has made another big change in the year that it’s owned it. First, Chris DeMoulin, who was the president of Magic, will […]

Vice Launches Own Cable Channel Headed-up by Spike Jonze

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Last week, Vice announced the launch of their own cable channel, which in our opinion, is going to give network TV another run for their money. Headed up with the support of such directors like Spike Jonze, we can anticipate a new look at what is entertainment, news, humor, fashion, sports, and cultural coverage. This […]

Olympics Continue to Try and Capture Youth Culture, this Time with #iLoveYOG Winter Youth Olympic Games Campaign

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The International Olympic Committee (IOC) continues to try and make its mark as a relevant entity for today’s global youth culture marketplace by engaging more in social media. Last week, the IOC  announced its latest social media campaign asking athletes to share their love of sport and get active with the #iLoveYOG hashtag as they […]

Vimeo Partners with Connect4Climate To Challenge Citizens to Film Climate Action on One Day, November 29—Call to Action for All Video Producers

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A one-day film challenge has been set-up by a unique partnership between Vimeo and Connect4Climate for November 29th, 2015, just before the climate takes to take place in Paris. Given all of the new young video producers and filmmakers among our readers, this is a great opportunity to express your message about global climate change […]

World Surf League Talks about Over-The-Top Entertainment and Samsung Electronics Virtual Reality Surfing Changing the Future of the Sport and Connecting with Greater Demographics

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Appearing on a panel discussion at the NeuLion Sports Media & Technology Conference held yesterday, October 27, 2015, World Surf League CEO Paul Speaker discussed the many ways that “Over-The-Top” entertainment is changing the sports media distribution model and how surfing is perfectly positioned to benefit from these developments. The World Surf League (WSL) – […]

H&M’s Collaboration with Balmain Showcases the Success of Hi-Low Masstige Fashion Trends and Why They Work

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H&M’s new collaboration with Balmain started off with a bang in New York City on Tuesday, October 20, 2015, as the night brought together fashion industry heavyweights, music icons, and pop culture leaders. A dance crew hyped the crowd for a runway show featuring some of the hottest models in the industry right now. “Tonight […]

FYF Fest x Global Inheritance, Featuring The Oasis, Illustrates How Getting Educated on Recycled Water Can Be Fun and Important at a Music Fest—Especially In California

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The Oasis Water Challenge is one of the most original and educationally fun on-site festival sustainability programs we’ve seen in awhile. At the FYF festival in Los Angeles, along with Global Inheritance, they called upon attendees to do something 99% of them had never done: taste the difference between recycled wastewater, desalinated ocean water, LA […]

Sneaker Artist Wang Zhijun Takes Pollution in Beijing Into His Own Hands By Creating Face Masks from High-end Sneaks

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The latest artist featured on NeoCha, Wang Zhijun, is doing something about his environment by taking high-end sneakers and re-purposing them into face masks in order to make a statement and deal with the serious problem of pollution in his home city of Beijing. Zhijun, according the story, always dreamed of creating his own custom […]

First-ever Women’s Street League Skateboarding Nike SB Super Crown World Championships Takes Place, Leticia Bufoni Wins $30,000, Raises Profile of Women in Skateboarding

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Thanks to the hard work of the Action Sports Alliance, a non-profit that empowers young women in action sports, and the newly formed Women’s Skateboarding Alliance, the first-ever Street League Skateboarding Women’s SLS Nike SB Super Crown World Championship took place in Chicago, IL, last week. It was a huge step in the right direction […]

New Fall Youth Culture Study Reveals Most Effective Advertising and Sponsorship Patterns, Social Networking, Digital Entertainment, Plus Revealing Trends in Action Sports, Music, Beverages, Food, and Automotive

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Label Networks is pleased to announce the release of their 15th Annual Fall Youth Culture Study 2015! Here’s more: September 15, 2015, Los Angeles, CA–Fresh research and analysis released today from Label Networks’ 15th Fall Youth Culture Study 2015 reveals new shifts in what youth markets think is effective advertising and sponsorship patterns that are […]